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Supporting Your BFRB Journey


* Webinar 'link in bio'*

"BFRB recovery starts with Love, Strength & Awareness"
We'll get real about how going from "What if?" to "What now?"
Thursday 5/28/2020
6:30pm PT / 7:30pm MT / 8:30pm CT / 9:30pm ET 

Register for 5/28

* Blog 'link in bio' *

Our latest inspiring article.

😇Soul Fuel Blog⛽️

"This bracelet is a miracle!"

Real reviews from real Keen family.

⭐️Keen Reviews ⭐️

"Your faithful emails are a source of great motivation for many of us."

Soul Fuel delivered weekly to your inbox.

📝Newsletter Sign Up 📝

"I feel so empowered by this success."

Stories from Keen family who are taking control of hair pulling (trichotillomania), skin picking (dermatillomania) and nail biting.

🏅Conquering with Keen Stories 🏅

"This product saved my life."

Your life change starts with our Keen bracelet.

"Awareness is crucial...Keen brought my level of awareness up!"

 You can't change what you don't know is happening. Keen senses your behavior and gently vibrates, like a "hug" on the wrist, to remind you where your hands are. This builds awareness and creates a moment of pause for you to choose healthier behaviors.

🤗How Keen Works 🤗

"Training Keen accurately was key to 'Retraining my Brain."'

Our Director of Awareness, Ellen Crupi, explains how the 30 second Keen training process creates gesture algorithm that is tailored to your unique behavior: 

🤓Learn to Train Keen 🤓

"Keen gives me power in the choice to control where my hands are."

Once Keen makes you aware, practice using the vibration as a cue to choose healthier soothing strategies. And remember, practice makes progress!

🔄Strategies To Try 🔄

TED❌: The Power of Awareness

Our founder, Aneela Idnani, raises BFRB awareness:


Aneela Idnani, speaker & mental health advocate

Play Video
Conquering with Keen - Casey's Trichotillomania Recovery Story
Conquering with Keen - Casey's Trichotillomania Recovery Story

"It all began in elementary school. I remember I was in my bedroom when my parents asked me where my eyelashes went. I didn’t know what they were talking about at first and then I ran to the mirror to discover that my eyelashes were all gone. I started to panic because I didn’t know how this happened and I didn’t even remember pulling them out...."

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HabitAware Launches on HSN
HabitAware Launches on HSN

To celebrate our new partnership with HSN, HabitAware wants to give HSN online customers a free gift for joining the Keen family!

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Conquering with Keen - Katie's Success Overcoming Trichotillomania
Conquering with Keen - Katie's Success Overcoming Trichotillomania

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Strategies for Stress & BFRB (Trichotillomania / Dermatillomania) Management
Strategies for Stress & BFRB (Trichotillomania / Dermatillomania) Management

BFRBs are a heartless beast. It seeks to devour hearts and minds, body and spirit. But you don’t have to be its prey. As strong as it is, you are stronger. You can’t fight, though, if you don’t have the proper battle weapons...

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HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)