Supporting Your BFRB Journey


Aneela featured on Podcasts

Aneela's been featured as a guest on a few recent podcasts, all to spread awareness about BFRBs and talk about her experiences overcoming shame & stigma to focus on healing herself and others.

Listen Here!

How to Train Your Original Keen with the New Algorithm

We get it - false alarms stink. So we fixed them with an update to the original Keen ready for you today in the app store!

Learn How to Update

Retrain Your Brain with Keen2

Keen gives you a vibration to let you know where your hands are. Keen2 gives you all of that awareness, and also offers REPLACEMENT strategies so that you can figure out what alternative coping strategy works best works for you.

Learn More About Keen2

Love Strength and Awareness Podcast

As an effort to create more awareness around BFRBs, and to celebrate the upcoming BFRB Awareness Week, we're releasing our podcast! Listen to episode one on our Soul Fuel Blog or Spotify, Google Play, or Apple Podcasts.

😇Soul Fuel Blog⛽️

TED❌: The Power of Awareness

Our founder, Aneela Idnani, raises BFRB awareness:


Aneela Idnani, speaker & mental health advocate

Play Video

"This bracelet is a miracle!"

Real reviews from real Keen family.

⭐️Keen Reviews ⭐️

"Your faithful emails are a source of great motivation for many of us."

Soul Fuel delivered weekly to your inbox.

📝Newsletter Sign Up 📝

"I feel so empowered by this success."

Stories from Keen family who are taking control of hair pulling (trichotillomania), skin picking (dermatillomania) and nail biting.

🏅Conquering with Keen Stories 🏅

"This product saved my life."

Your life change starts with our Keen bracelet.

"Awareness is crucial...Keen brought my level of awareness up!"

 You can't change what you don't know is happening. Keen senses your behavior and gently vibrates, like a "hug" on the wrist, to remind you where your hands are. This builds awareness and creates a moment of pause for you to choose healthier behaviors.

🤗How Keen Works 🤗

"Training Keen accurately was key to 'Retraining my Brain."'

Our Director of Awareness, Ellen Crupi, explains how the 30 second Keen training process creates gesture algorithm that is tailored to your unique behavior: 

🤓Learn to Train Keen 🤓

"Keen gives me power in the choice to control where my hands are."

Once Keen makes you aware, practice using the vibration as a cue to choose healthier soothing strategies. And remember, practice makes progress!

🔄Strategies To Try 🔄

HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:


Sporty Keen (original)