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Supporting Your BFRB Journey


HabitAware: Highlighting Artists in Our BFRB Community

Curious to see the artwork that individuals with BFRBs are creating?

Meet the Artists

* Webinar 'link in bio'*

Meditation with Marley
Marley is an environmental economist who loves teaching yoga. Marley will guide you through a Yoga Nidra meditation. You'll get to a true and deep state of relaxation - so much so that this 1 hour ZOOM will energize you like a 3 hour nap!

Register Now

* Blog 'link in bio' *

Our latest inspiring article.

😇Soul Fuel Blog⛽️

"This bracelet is a miracle!"

Real reviews from real Keen family.

⭐️Keen Reviews ⭐️

"Your faithful emails are a source of great motivation for many of us."

Soul Fuel delivered weekly to your inbox.

📝Newsletter Sign Up 📝

"I feel so empowered by this success."

Stories from Keen family who are taking control of hair pulling (trichotillomania), skin picking (dermatillomania) and nail biting.

🏅Conquering with Keen Stories 🏅

"This product saved my life."

Your life change starts with our Keen bracelet.

"Awareness is crucial...Keen brought my level of awareness up!"

 You can't change what you don't know is happening. Keen senses your behavior and gently vibrates, like a "hug" on the wrist, to remind you where your hands are. This builds awareness and creates a moment of pause for you to choose healthier behaviors.

🤗How Keen Works 🤗

"Training Keen accurately was key to 'Retraining my Brain."'

Our Director of Awareness, Ellen Crupi, explains how the 30 second Keen training process creates gesture algorithm that is tailored to your unique behavior: 

🤓Learn to Train Keen 🤓

"Keen gives me power in the choice to control where my hands are."

Once Keen makes you aware, practice using the vibration as a cue to choose healthier soothing strategies. And remember, practice makes progress!

🔄Strategies To Try 🔄

TED❌: The Power of Awareness

Our founder, Aneela Idnani, raises BFRB awareness:


Aneela Idnani, speaker & mental health advocate

Play Video
How Deena stopped a 70 year nail biting
How Deena stopped a 70 year nail biting "habit" with HabitAware"ness"

This is Deena’s Conquering with Keen story, as told to Ellen Crupi, HabitAware’s Director of Awareness. Early this March, HabitAware started supporting Deena in achieving her goal of kicking her 70 year old nail biting “habit.” During our free Keen set up training call, Deena said to me, “Ellen, I have tried everything...

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Highlighting Artists in our BFRB Community
Highlighting Artists in our BFRB Community

Art is a way of sparking conversation, uniting people, healing, and inspiring. There are so many individuals using their talent and creativity as a platform as a way of understanding their BFRBs and creating awareness for others, and we’d like to share these artists with you! We encourage you to follow and share these artists in our BFRB community as a small and tangible way to show support and find inspiration along the way.

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HabitAware BFRB Education - Webinar Replays
HabitAware BFRB Education - Webinar Replays

Missed out on one of the body focused repetitive behavior educational webinars that HabitAware has hosted? Don't worry. We've got you covered. Here's a list of recordings so you can watch, pause, and reflect at your own pace. 

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Nail biting is not just a bad habit and how to stop.
Nail biting is not just a bad habit and how to stop.

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HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)