Aneela's been featured as a guest on a few recent podcasts, all to spread awareness about BFRBs and talk about her experiences overcoming shame & stigma to focus on healing herself and others.

We get it - false alarms stink. So we fixed them with an update to the original Keen ready for you today in the app store!

Keen gives you a vibration to let you know where your hands are. Keen2 gives you all of that awareness, and also offers REPLACEMENT strategies so that you can figure out what alternative coping strategy works best works for you.

As an effort to create more awareness around BFRBs, and to celebrate the upcoming BFRB Awareness Week, we're releasing our podcast! Listen to episode one on our Soul Fuel Blog or Spotify, Google Play, or Apple Podcasts.

Our founder, Aneela Idnani, raises BFRB awareness:

Real reviews from real Keen family.

Soul Fuel delivered weekly to your inbox.

Stories from Keen family who are taking control of hair pulling (trichotillomania), skin picking (dermatillomania) and nail biting.

Your life change starts with our Keen bracelet.

 You can't change what you don't know is happening. Keen senses your behavior and gently vibrates, like a "hug" on the wrist, to remind you where your hands are. This builds awareness and creates a moment of pause for you to choose healthier behaviors.

Our Director of Awareness, Ellen Crupi, explains how the 30 second Keen training process creates gesture algorithm that is tailored to your unique behavior: 

Once Keen makes you aware, practice using the vibration as a cue to choose healthier soothing strategies. And remember, practice makes progress!