We understand that overcoming trichotillomania, dermatillomania, and onychotillomania is more than a matter of willpower.
Hair pulling, skin picking, and nail biting are often subconscious self-soothing mechanisms. These BFRBs (Body-Focused Repetitive Behaviors) may provide temporary relief but ultimately don't serve you well.
With our awareness bracelet and behavior change resources you can retrain your brain.
Smart Habit Reversal Training
Our bracelet and community can help manage and treat your unwanted habits so you can start living life again. Access one-on-one coaching and resources and learn habit altering trichotillomania therapies. Work towards a cure for your dermatillomania and onychotillomania.
BFRB Freedom starts with "Keen" awareness.
HabitAware Keen2 helps you build awareness, identify trends, and reduce your BFRB with healthier replacement strategies.
Maintain BFRB control with:
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Community Support
Learn moreConnect with others and make real progress with encouragement and accountability.
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eCourse
Create BundleEmail video series to learn how to use Keen2's vibration as a cue to change your behavior.
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Virtual Peer Coaching
Create BundleMake a plan of action with 1 on 1 strategy sessions, tailored to your healing journey.
Reviews ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
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Keen2 Review
Order Keen2"Thank you so much for inventing the Keen bracelets!! 54 years old and it took all of these years and just about every strategy in existence to get this far."
– J. Ro -
Keen2 Review
Order Keen2"Keen needs to be more widely known and talking about. Amazing tool... My son now sees it as an additional resource for him on his journey to better managed his anxiety."
– Lisa M. -
Community Review
Register"I have found that talking about my experience with Trichotillomania with people in the community has made me a lot more confident and now I am not ashamed."
– Madeline -
Community Review
Register"I no longer feel helpless. I have a bracelet that keeps me AWARE. When I am AWARE, I don’t pull. When I don’t pull, life is better. And, I am not alone…I have Aneela, Ellen, and the BRFB Change Collective. I am humble and grateful and I am AWARE."
– Dana
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Peer Coaching Review
Book Peer Coaching"Ellen is amazing. It was a breath of fresh air having a chat with someone that has been there, and has BFRBs themselves..I'm so grateful and thankful."
– Allison -
eCourse Review
Enroll Now"So much great information on mindset - decreasing behavior, not perfection. Changing mindset to training awareness muscles. What to do in place of behavior."
– S.L.
How the HabitAware System helps you Reduce your BFRB
1. Build Awareness
Body-focused repetitive behaviors happen in a trance-like state, whether you're leaning into the mirror or working at a desk. Keen2's gentle vibration interrupts the trance so you can regain control.
2. Learn the Process
It's easy to get mad when you pull out hairs, pick a scab, or bite your nails. Our eCourse teaches you to use Love, Strength, and Awareness to take healthy action, making BFRB management possible.
3. Create a Plan
Virtual Peer Coaching allows you to speak to someone who has been there, and learned to manage their BFRB. HabitAware Peer Coach Ellen hears you out, offers wisdom, and helps you identify strategies specific to you and your needs.
4. Stay Motivated
Ready to take control of your unwanted BFRBs? Join our supportive and private online community to build relationships with others on the same journey, share stories, and practice healthier habits. In The BFRB Change Collective you can:
* gain confidence,
* shatter shame,
* create lasting lifestyle change, and
* move from hurting to healing.
We care about you.
We know firsthand how difficult it can be to manage Body-Focused Repetitive Behaviors. Everyone on our team has a BFRB, or a loved one with a BFRB. No solutions were available, so we created HabitAware for you.
Raising BFRB Awareness: Co-Founder Aneela's TEDx Talk
Meet Your Peer Coaches
Improve your live with us through Virtual Peer Coaching and The BFRB Change Collective online community.
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Aneela Idnani, Co-Founder + President
"In working with Aneela, I was able to shift my mindset from one of shame and self-blame towards one of compassion, strength, and growth. I learned to focus on self-regulation as a source of pulling, rather than perceiving myself as irresponsible, destructive, or out of control." – Malky
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Aneela & Ellen can help YOU shift from hopeless to hopeFULL!
Together, they have:- Combined 60+ years of lived experience with BFRBs
- Connected with 1,000s of adults & kids with BFRBs
- Deep understanding of BFRB trends, insights & actionable strategies
- Created a framework rooted in Love, Strength & Awareness
- Combined 60+ years of lived experience with BFRBs
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Ellen Crupi, Director of Awareness
"Ellen was AMAZING!!! She gave so many great ways to think about [BFRBs] that we hadn't considered before. [Our favorite analogies] that are really sticking with us: 'Go from autopilot to I'm the pilot.' Such a great way to think of how to become present in the moment and how Keen helps trigger that." – Dawn
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90-Day Guarantee
Experts say behavior change takes ~66 days, with Keen you get 90
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$30 Off 2 Keens
Enter code SETOF2 at checkout to save
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Free Training
15-minute technical call to help set up your Keen
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Weekly Inspiration
E-newsletter packed with strategies & stories
