• An illustration of a woman driving a car.

    hair pulling
    (trichotillomania)

  • A woman is using a cell phone to check her face.

    skin picking
    (dermatillomania)

  • An illustration of a boy reading a book.

    nail biting
    (onychophagia)

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These behaviors serve a purpose: self-soothing, BUT they do not serve us well!

Use the power of keen awareness to take control.

Get the Keen2 System
HabitAware Trichotillomania Solution

"The first step is being aware and bringing it to your attention... [this product] really is a brilliant idea."

–Howie Mandel on Keen2

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How Keen2 Works

  • A woman is using her phone to record a gesture.

    Record

    Use the mobile app to capture your specific scanning motion onto Keen2.

  • A woman wearing a bracelet with the number 2 on it.

    Remind

    Keen2 senses your specific behavior and sends a gentle vibration, shifting you from autopilot to aware.

  • Replace

    Once aware, pause and take note of what your mind and body need to identify healthier coping strategies.

  • Retrain

    Keen2's vibration is your cue to break the cycle. Keep trying strategies to develop new "default" self-soothing skills.

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Loved by the Community ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

  • Keen2 Review

    "Thank you so much for inventing the Keen bracelets!! 54 years old and it took all of these years and just about every strategy in existence to get this far."
    – J. Ro

  • Keen2 Review

    "Amazing tool... My son now sees it as an additional resource for him on his journey to better manage his anxiety."
    – Lisa M

  • Community Review

    "Talking about my experience with Trichotillomania with people in the community has made me a lot more confident and now I am not ashamed."
    – Madeline

  • Community Review

    "I no longer feel helpless. I have a bracelet that keeps me AWARE. When I am AWARE, I don’t pull. When I don’t pull, life is better. And, I am not alone…I have Aneela, Ellen, and the BRFB Change Collective. I am humbled and grateful."

    – Dana

  • Peer Coaching Review

    "Ellen is amazing. It was a breath of fresh air having a chat with someone that has been there, and has BFRBs themselves..I'm so grateful and thankful."
    – Allison

  • BFRB Recovery Primer Review

    "So much great information on changing mindset - from decreasing behavior to not seeking perfection. Loved learning what to do in place of behavior."
    – S.L.

1 6
Get the Keen2 System

Have an Apple Watch?

Get a taste of Keen Awareness technology, adapted for the Apple Watch, with KeenLite.

Learn More
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We care about you.

We know firsthand how difficult it can be to manage Body-Focused Repetitive Behaviors. Everyone on our team has a BFRB, or a loved one with a BFRB. No solutions were available, so we created HabitAware for you.

Our Story

Raising BFRB Awareness: Co-Founder Aneela's TEDx Talk

Get In Touch With Peer Coaches

Improve your live with us through Virtual Peer Coaching and The BFRB Change Collective online community.

  • A shield with a check mark on it.

    90-Day Guarantee

    Experts say behavior change takes ~66 days, with Keen you get 90

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    $30 Off 2 Keens

    Enter code SETOF2 at checkout to save

  • An icon of a phone with a person on it.

    Free Training

    15-minute technical call to help set up your Keen

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    Weekly Inspiration

    E-newsletter packed with strategies & stories