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Ellen Crupi: “Gently set yourself apart from the pack”

Ellen Crupi: “Gently set yourself apart from the pack”

September 21, 2020

While many people say beauty comes from within, and it does, our outer appearance does matter. It’s our hair, skin, and nails that make us feel beautiful. I know this to be true as sometimes I might feel beautiful, but then I catch myself in the mirror and think, who is that! Think back.
HabitAware Helps Singles and Couples Address Nervous Habits and Repetitive Behaviors to Improve Their Relationships

HabitAware Helps Singles and Couples Address Nervous Habits and Repetitive Behaviors to Improve Their Relationships

September 09, 2020

"Mental health conditions can often manifest themselves in hair pulling, skin picking, nail biting, and face touching. Those repetitive physical behaviors may also result in deep feelings of shame that can impact self-confidence and, of course, relationships. HabitAware integrates wearable technology with an app on a user’s smartphone to interrupt those harmful, unconscious patterns. The tool allows individuals to become more mindful and retrain their brains to overcome disorders by alerting them when they make a specific motion."
The Kevin David Experience: How to STOP Bad Habits for Good with 3 Simple Steps

The Kevin David Experience: How to STOP Bad Habits for Good with 3 Simple Steps

August 18, 2020

Have you wished to own something that would stop you from doing bad habits? HabitAware is contributing its great part towards this direction by selling smart bracelets that send a vibration to make you aware of certain behaviors like pulling your hair, eyebrows, biting nails, which most people do and do not even realize it.

FemTech Focus: The HabitAware story, from Hiding to Healing

FemTech Focus: The HabitAware story, from Hiding to Healing

August 18, 2020

Aneela was featured on FemTech Focus podcast! She spoke with Dr. Barreto about women’s health and wellness, how HabitAware is breaking down stigma, and serving the community. Check out the episode!

Cope With COVID-19 Pandemic Stress With These Mental Health Tips

March 30, 2020

Dealing with the stress of everyday life can be rough, and that’s outside of the added pressure of a global pandemic. As COVID-19 continues to disrupt our sense of daily normalcy, countless Minnesotans are facing uncertainty, isolation, and fear.

What’s putting the “Mo” back into “Mo-town”? Business still goes on.

March 30, 2020

Have you heard of trichotillomania? How about dermatillomania? Both are known as “body-part repetitive behaviors”—in this case, hair pulling and skin pulling. To help break habits like these, Minneapolis-based HabitAwaredeveloped a smart bracelet called Keen that detects repeated motions and issues a vibration to alert users to their actions.

Now, in the age of coronavirus, the Keen bracelet has found a new way to help.


Aneela Idnani Joins Dave Lee on WCCO

March 26, 2020

Habitaware is a smart tech bracelet that let's you know where your hands are at all times. Aneela Idnani joins Dave Lee to talk about how this could help others during the Coronavirus.

Listen here!

A New Demographic Embraces HabitAware Amid COVID-19 Outbreak

March 24, 2020

HabitAware, a Twin Cities tech company, creating a bracelet to make users aware of behaviors like nail-biting has found a new mission during the COVID-19 outbreak: getting people to stop touching their faces.

The HabitAware team hopes the situation will help more people empathize with those fighting body-focused repetitive behaviors.

“For me, the silver lining is that we as BFRBers finally have something that the world can relate to,” said cofounder, Aneela Idnani, “I think this will help us be more comfortable in seeking support from friends and family, and shift from hiding to healing.”

Mental health startup gets NSF funding for therapeutic bracelet

January 04, 2020

Minneapolis mental health startup HabitAware has been awarded a grant for just under $225,000 from a division of the National Science Foundation to continue the development of Keen, a bracelet intended to stop body-focused repetitive behaviors.

Read more here!


HabitAware Awarded Small Business Innovation Research Grant

December 14, 2019

Good money for good causes is something we can certainly get behind, and the latest news from HabitAware definitely fits the bill. The St. Louis Park-based company announced in a blog post that it has been awarded a Small Business Innovation Research (SBIR) grant for $224,795 by the National Science Foundation. This marks the second grant the company has received; it was awarded a $300,000 federal research grant from the National Institute of Mental Health in 2018.

Read more here!

HabitAware anti-compulsive behavior firm wins SBIR grant

December 13, 2019

Founders Aneela and Sameer Kumar of HabitAware with the "Keen" behavior-alerting bracelet.

HabitAware, a 2018 Minnesota Cup entrepreneur sweepstakes grand prize winner, has been awarded a $225,000 Small Business Innovation Research (SBIR) grant by the National Science Foundation to improve its “real-time” awareness solution for those who suffer from body-focused repetitive behaviors, such as nail biting, skin picking or hair pulling.

Read more here!

HabitAware awarded $225K grant from National Science Foundation

December 13, 2019

Minneapolis mental health startup HabitAware has been awarded a grant for just under $225,000 from a division of the National Science Foundation to continue the development of Keen, a bracelet intended to stop body-focused repetitive behaviors.

Read more here!



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HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)