Discover replacement strategies, expert tips, personal stories, and more.

Press

Amy Schumer Hid Her Hair Pulling for Years and Here’s Why So Many People With BFRBs Still Go Undiagnosed

Amy Schumer Hid Her Hair Pulling for Years and ...

When Amy Schumer revealed publicly that she had lived with trichotillomania since childhood, including wearing a wig to school after pulling out so much of her hair, her story sounded...

Amy Schumer Hid Her Hair Pulling for Years and ...

When Amy Schumer revealed publicly that she had lived with trichotillomania since childhood, including wearing a wig to school after pulling out so much of her hair, her story sounded...

HabitAware Feature:  That “Bad Habit” You’ve Been Hiding Might Actually Be a BFRB

HabitAware Feature: That “Bad Habit” You’ve Be...

Have you ever looked down and noticed little hairs on the bathroom floor? Or caught yourself chewing your nails until they bled before a big meeting? Maybe you’ve found yourself...

HabitAware Feature: That “Bad Habit” You’ve Be...

Have you ever looked down and noticed little hairs on the bathroom floor? Or caught yourself chewing your nails until they bled before a big meeting? Maybe you’ve found yourself...

Podcast Feature: Untangled Podcast with Aneela Idnani

Podcast Feature: Untangled Podcast with Aneela ...

In this Radical Shifts episode, Aneela shares the winding journey of finding her way back to the parts of herself she'd left behind, and how that path eventually led her...

Podcast Feature: Untangled Podcast with Aneela ...

In this Radical Shifts episode, Aneela shares the winding journey of finding her way back to the parts of herself she'd left behind, and how that path eventually led her...

HabitAware Mention on the How Do Other People Do This? Podcast

HabitAware Mention on the How Do Other People D...

Sam talks openly about her 20+ year journey with trichotillomania, a body-focused repetitive behavior (BFRB) that causes compulsive hair pulling. Together, we unpack what BFRBs actually are, how they differ...

HabitAware Mention on the How Do Other People D...

Sam talks openly about her 20+ year journey with trichotillomania, a body-focused repetitive behavior (BFRB) that causes compulsive hair pulling. Together, we unpack what BFRBs actually are, how they differ...

Aneela Idnani Honored With “Excellence In Healthcare Award” At Health 2.0 Conference, Las Vegas Edition

Aneela Idnani Honored With “Excellence In Healt...

Las Vegas, Nevada, United States, May 15, 2026 -- Aneela Idnani, Founder & President of HabitAware, was honored with the “Excellence In Healthcare Award” at the Health 2.0 Conference. The three-day health conference was...

Aneela Idnani Honored With “Excellence In Healt...

Las Vegas, Nevada, United States, May 15, 2026 -- Aneela Idnani, Founder & President of HabitAware, was honored with the “Excellence In Healthcare Award” at the Health 2.0 Conference. The three-day health conference was...

HabitAware on Speak Up For Your Health: A Hidden Condition Affecting 1 in 20 People—and the Shame Behind It

HabitAware on Speak Up For Your Health: A Hidde...

Our co-founder Aneela Idnani was a guest on the Speak Up For Your Health podcast where she was able to spread awareness of trichotillomania, and share her journey with a...

HabitAware on Speak Up For Your Health: A Hidde...

Our co-founder Aneela Idnani was a guest on the Speak Up For Your Health podcast where she was able to spread awareness of trichotillomania, and share her journey with a...

  • "Thank you for your faithful emails, they are a source of great motivation for many of us. I actually think of my Keen as a "helper", a unique tool to remind me when I am slipping into my danger zone."
    - L.M.

  • "This newsletter is excellent...I credit the mere existence of this product and the feeling of community fostered by this newsletter, as two of the catalysts that helped free me from my shame and self-loathing in regards to my trichotillomania."
    - D.M.

  • "I won’t unsubscribe. You changed my life. Pull-free for almost 3 months. Thank you for all you do, I haven’t felt this confident in over 10 years."
    - S.M.

1 of 3