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Press
Thank you to these amazing journalists and bloggers for sharing our story and Keen as a wearable device for positive behavior change. We appreciate your efforts to raise awareness of body focused repetitive behaviors, like trichotillomania (hair pulling disorder), dermatillomania (skin picking) & onychophagia (nail biting).
Best Inventions 2018: Bracelets That Help Kick Bad Habits
Aneela Idnani hid her stress-induced hair pulling for 20 years. So she founded a company, HabitAware, to create one. Its flagship product: Keen, a sleek, smart bracelet that users program to pick up on repetitive motions, such as hair pulling, skin picking or nail biting.
After Minnesota Cup win, tech startup HabitAware works on fundraising round
For most people, biting their nails is just a bad habit, but for many with mental health issues, it’s a symptom of something much more serious. Moreover, if this helps people who pull hair, a condition known as trichotillomania, it also could help folks who pick their skin or binge eat to satisfy anxieties. The HabitAware founders are in the process of raising up to $2 million in their inaugural formal round of capital raising.
Investor Arlan Hamilton urges peers to support diverse startups
Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.
HabitAware, maker of bracelet that minds annoying habits, wins the Minnesota Cup
HabitAware got its start two years ago when Aneela Idnani Kumar and her husband, Sameer, set out to use smart-wearable technology to treat an impulse-control disorder known as trichotillomania that involves pulling out one’s hair. She has had “trich” for more than 20 years.
Think Tank: Your Style Is a Device – Literally
Finally, the applications don’t have to be simply about physical activity tracking or syncing apps: Check out HabitAware, whose Keen smart bracelet uses a sophisticated motion sensor to help people reduce unflattering behaviors like hair pulling and nail biting.
Help with Mental Health from HabitAware at CES 2018
The HabitAware Keen is a wrist-worn wearable that’s very similar in style to a fitness tracker. The Keen uses gesture-detection technology to recognize when the wearer is engaging in behaviors associated with poor mental health. For most people, biting their nails is just a bad habit, but for many with mental health issues, it’s a …
Keen by HabitAware
The folks over at HabitAware are on a mission, a mission to help those affected by Body-Focused Repetitive Behaviors or BFRB’S and raise awareness of how these disorders can affect a person’s life. Their new smart bracelet helps sufferers become aware of subconscious behaviors and try to redirect their focus.
Want to kick a habit? Try an app
The Keen bracelet, from startup HabitAware, grew out of founder Aneela Idnani Kumar’s two-decade struggle with trichotillomania, a disorder where sufferers distractedly pull out their own eyebrows and lashes. She devised a motion-sensing wristband that vibrates every time users make the gesture related to their habit – it’s recommended to help with nail-biting and skin-picking, too.
It’s not too late: Clever apps to help you break you bad habits
She devised a motion-sensing wristband that vibrates every time users make the gesture related to their habit—it’s recommended to help with nail-biting and skin-picking, too.
These clever apps will help you break many of your worst habits
The Keen bracelet (from US$149), from startup HabitAware, grew out of founder Aneela Idnani Kumar’s two-decade struggle with trichotillomania, a disorder where sufferers distractedly pull out their own eyebrows and lashes.
The 11 best wearables for business professionals
Have a bad habit, like biting your nails? Keen helps people break those habits by sensing when they’re performing the action and vibrating to alert the wearer so they know to stop.
Failed Your Resolutions Already? Time to Try a Habit-Breaking App
HabitAware grew out of founder Aneela Idnani Kumar’s two-decade struggle with trichotillomania, a disorder where sufferers distractedly pull out their own eyebrows and lashes. She devised a motion-sensing wristband that vibrates every time users make the gesture related to their habit—it’s recommended to help with nail-biting and skin-picking, too.
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