Wouldn't it feel amazing to be free from the burden of your BFRB?
You are not alone. We bring together adults who are suffering with hair pulling (trichotillomania), skin picking (dermatillomania), nail biting (onychophagia) and other Body Focused Repetitive Behaviors (BFRBs) who are ready to take control of unwanted behaviors to build relationships with those on the same path, share stories, & practice healthier habits so that you can gain confidence, learn strategies, create lasting lifestyle change, and move from hurting to healing.
A confidence-building practice disguised as BFRB management - where you don't just reduce the behavior, you transform how you listen to your body and live your life.
Choose annual, save 2 weeks free, and give yourself the gift of lasting change.
Results-driven support that focuses on what you want to create.
Why the HabitAware Collective is Different:
- 40 years lived experience + thousands helped = deep insights into what actually works (not just what should work)
- "Lived Mastery" vs. clinical treatment approach
- Results-driven peer support that focuses on what you want to create, not what you want to avoid
- Confidence-building practice disguised as BFRB management
BFRB Change Collective: meet your hosts + what members are saying
Meet Your Hosts
Ellen is a mental health activist committed to educating and reducing the stigma around mental health and BFRBs. Having trichotillomania for 30+ years, she cares deeply about her work and the community she serves. When she is not helping others find positive change with Keen, Ellen enjoys Barre classes and really good coffee. 
Aneela struggled with trichotillomania for 20+ years before she realized that she could turn her pain into her purpose, and started the HabitAware company. She is excited to help others like her change their life with the power of the BFRB Collective, HabitAware’s behavior change methodology, and their award winning Keen/Keen2 bracelet. 
Mari is a graphic designer who aims to make positive change through her work. She struggled with dermatillomania for 10 years before starting work at HabitAware. She is happy to support the BFRB community, spread awareness, and lend her skills to create resources.
What Members Are Saying
"If I could go back to my younger self and just let her know that TRICHOTILLOMANIA does not define her, that she isn’t the only one, that it’s okay to to not have perfect eyebrows, and etc etc. It is hard to believe that I have struggled for 40 years with this habit... It has taken me this support group and the Keen bracelet family to realize those truths." – Julie
"I no longer feel helpless. I have a bracelet that keeps me AWARE. When I am AWARE, I don’t pull. When I don’t pull, life is better. And, I am not alone. I have my husband and friends in this with me now. I have Aneela, Ellen, and the BRFB Collective. I am humble and grateful and I am AWARE. And I hope the same for you." – Dana"Trichotillomania impacted my marriage and self-confidence. I tried many strategies, but nothing worked, and I couldn't find anyone who understood this pain. I wish someone had introduced me to the collective years ago—what I needed was empathy, validation, and education about what trichotillomania really is. After just a few hours, I gained a completely different perspective and felt prepared to make real progress. To anyone struggling with hair-pulling who is hesitant, do yourself the biggest favor and dive right in!" –Anonymous
With community support you can:
- Learn the methods to replace your BFRB with healthier strategies,
- Boost confidence,
- Create lasting behavior change,
- Finally live free from the burden of your BFRB
HabitAware's product offerings are not a substitute for medical advice. By continuing to engage with our content and offerings you are acknowledging and agreeing to our medical disclaimer.