• An illustration of a woman driving a car.

    hair pulling
    (trichotillomania)

  • A woman is using a cell phone to check her face.

    skin picking
    (dermatillomania)

  • An illustration of a boy reading a book.

    nail biting
    (onychophagia)

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We know you can't "just stop."

These behaviors serve a purpose: self-soothing.

You need to be able to self-soothe in healthy ways. HabitAware resources help you drop the unhealthy behavior and learn new self-soothing skills.

Choose your HabitAware bundle:

Keen2 Bracelet

$149.00

  • The Keen2 Awareness Bracelet is shown on a purple background.
  • A screenshot of a conversation between a man and a woman wearing the Keen2 Awareness Bracelet.
  • A couple of people are talking about their Keen2 Awareness Bracelets.
  • A person is holding a smart phone with a Keen2 Awareness Bracelet on it.
  • A box with a Keen2 Awareness Bracelet in it.
  • A woman is sitting on a couch with a Keen2 Awareness Bracelet in front of her.
  • A person typing on a Keen2 Awareness Bracelet with the text motivation delivered via email.
  • A Keen2 Awareness Bracelet with a lightning bolt on it.
  • Keen2 Awareness Bracelet - purple.

Keen2 Bracelet
(save $30)

Build awareness and break the unwanted trance on your own. Use the vibration as your reminder to choose healthier strategies.

Best Value

Replacement Training Bundle

$198.00

Keen2 PLUS Behavior Change eCourse
(bundled to save $180)

Learn how to use choose the right soothing strategy for the moment through this short video series.

Mindset Training Bundle

$348.00

Includes Keen2, HabitAware's Behavior Change eCourse PLUS Virtual Peer BFRB Coaching
(bundled to save $270)

Make a plan of action with three (3) 30 minute strategy sessions, tailored to your healing journey.

How Keen2 Works

  • A woman is using her phone to record a gesture.

    Record

    Use the mobile app to capture your specific scanning motion onto Keen2.

  • A woman wearing a bracelet with the number 2 on it.

    Remind

    Keen2 senses your specific behavior and sends a gentle vibration, shifting you from autopilot to aware.

  • Replace

    Once aware, pause and take note of what your mind and body need to identify healthier coping strategies.

  • Retrain

    Keen2's vibration is your cue to break the cycle. Keep trying strategies to develop new "default" self-soothing skills.

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More HabitAware Resources:

  • An image of a woman using a cell phone with a collage of pictures.

    Community Support

    Connect with others and make real progress with encouragement and accountability.

    Get 1 Month Free 
  • A laptop with the words leading with love strength and awareness.

    BFRB Recovery Primer

    Our BFRB Recovery Primer video series helps you learn how to use Keen2's vibration as a cue to change your behavior.

    Create Bundle 
  • A person holding a smart phone with a person on the screen.

    Virtual Peer Coaching

    Make a plan of action with 1 on 1 strategy sessions, tailored to your healing journey.

    Create Bundle 

  • BFRB Masterclass

    Sharpen your BFRB knowledge and discover how your BFRB serves you, and then apply the knowledge to create a management plan that works for you!

    Get the Course 
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Reviews ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

  • Keen2 Review

    "Thank you so much for inventing the Keen bracelets!! 54 years old and it took all of these years and just about every strategy in existence to get this far."
    – J. Ro

    Order Keen2 

  • Keen2 Review

    "Keen needs to be more widely known and talking about. Amazing tool... My son now sees it as an additional resource for him on his journey to better managed his anxiety."
    – Lisa M.

    Order Keen2 

  • Community Review

    "I have found that talking about my experience with Trichotillomania with people in the community has made me a lot more confident and now I am not ashamed."
    – Madeline

    Register 

  • Community Review

    "I no longer feel helpless. I have a bracelet that keeps me AWARE. When I am AWARE, I don’t pull. When I don’t pull, life is better. And, I am not alone…I have Aneela, Ellen, and the BRFB Change Collective. I am humble and grateful and I am AWARE."

    – Dana

    Register 

  • Peer Coaching Review

    "Ellen is amazing. It was a breath of fresh air having a chat with someone that has been there, and has BFRBs themselves..I'm so grateful and thankful."
    – Allison

    Book Peer Coaching 

  • BFRB Recovery Primer Review

    "So much great information on mindset - decreasing behavior, not perfection. Changing mindset to training awareness muscles. What to do in place of behavior."
    – S.L.

    Enroll Now 
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See More Reviews

Have an Apple Watch?

Get a taste of Keen Awareness technology, adapted for the Apple Watch, with KeenLite.

Learn More

How the HabitAware System helps you Reduce your BFRB

A man sitting at a desk with his hand on his chin.

1. Build Awareness

Body-focused repetitive behaviors happen in a trance-like state, whether you're leaning into the mirror or working at a desk. Keen2's gentle vibration interrupts the trance so you can regain control.

Order Keen2
A woman sitting at a desk writing on a notebook.

2. Learn the Process

It's easy to get mad when you pull out hairs, pick a scab, or bite your nails. Our Masterclasses teach you how to use Love, Strength, and Awareness to take healthy action. This framework makes BFRB reduction and management possible.

Enroll in the BFRB Recovery Primer
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3. Create a Plan

Virtual Peer Coaching allows you to speak to someone who has been there, and learned to manage their BFRB. HabitAware Peer Coach Ellen hears you out, offers wisdom, and helps you identify strategies specific to you and your needs.

Book Peer Coaching
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4. Stay Motivated

Ready to take control of your unwanted BFRBs? Join our supportive and private online community to build relationships with others on the same journey, share stories, and practice healthier habits. In The BFRB Change Collective you can:
* gain confidence,
* shatter shame,
* create lasting lifestyle change, and
* move from hurting to healing.

Join the Community
A group of people sitting on a couch in a living room.

We care about you.

We know firsthand how difficult it can be to manage Body-Focused Repetitive Behaviors. Everyone on our team has a BFRB, or a loved one with a BFRB. No solutions were available, so we created HabitAware for you.

Our Story

Raising BFRB Awareness: Co-Founder Aneela's TEDx Talk

Get In Touch With Peer Coaches

Improve your live with us through Virtual Peer Coaching and The BFRB Change Collective online community.

  • A shield with a check mark on it.

    90-Day Guarantee

    Experts say behavior change takes ~66 days, with Keen you get 90

  • A dollar sign icon in a purple and orange square.

    $30 Off 2 Keens

    Enter code SETOF2 at checkout to save

  • An icon of a phone with a person on it.

    Free Training

    15-minute technical call to help set up your Keen

  • An email icon in a purple and orange circle.

    Weekly Inspiration

    E-newsletter packed with strategies & stories

Smart Habit Reversal Training

HabitAware's Keen2 bracelet and community can help you manage and treat your unwanted habits so you can start living life again. Access one-on-one coaching and resources and learn habit altering trichotillomania therapies. Work towards a cure for your dermatillomania and onychotillomania.