HabitAware is an amazing minority woman-led startup out of Minneapolis Minnesota. They have created Keen, a wearable designed to help people recognize their bad habits and break them and it works. Created by Aneela Kumar, a chronic hair puller until using Keen, this wearable was one of the most unique wearables we’ve seen at CES in the last few years.
Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.
It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:
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