22 Minnesota Companies to Watch at CES 2018

January 08, 2018


1/8/2018 Maddy Kennedy

A Twin Cities startup that created Keen, a smart bracelet that uses gesture detection to build a user’s awareness of unwanted, subconscious hand motions. Keen alerts the user in real-time so they can take control of compulsive behaviors such as hair pulling, nail biting, skin picking and others. Read Minne Inno’s story about the company here.

 




Also in Press

Best Inventions 2018: Bracelets That Help Kick Bad Habits

November 20, 2018

TIME Magazine Best Inventions 2018: HabitAware Bracelets That Help Kick Bad Habits
Aneela Idnani hid her stress-induced hair pulling for 20 years. So she founded a company, HabitAware, to create one. Its flagship product: Keen, a sleek, smart bracelet that users program to pick up on repetitive motions, such as hair pulling, skin picking or nail biting.

Read More

After Minnesota Cup win, tech startup HabitAware works on fundraising round

November 18, 2018

StarTribune HabitAware
For most people, biting their nails is just a bad habit, but for many with mental health issues, it’s a symptom of something much more serious. Moreover, if this helps people who pull hair, a condition known as trichotillomania, it also could help folks who pick their skin or binge eat to satisfy anxieties.  The HabitAware founders are in the process of raising up to $2 million in their inaugural formal round of capital raising.

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Investor Arlan Hamilton urges peers to support diverse startups

November 15, 2018

Finance and Commerce HabitAware

Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.

Read More

Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)

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