After Minnesota Cup win, tech startup HabitAware works on fundraising round

November 18, 2018

StarTribune HabitAware
For most people, biting their nails is just a bad habit, but for many with mental health issues, it’s a symptom of something much more serious. Moreover, if this helps people who pull hair, a condition known as trichotillomania, it also could help folks who pick their skin or binge eat to satisfy anxieties.  The HabitAware founders are in the process of raising up to $2 million in their inaugural formal round of capital raising.



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Introducing New Habits

October 07, 2021

"Something I have struggled with, for literally over 20 years, is pulling my hair out. I’m not talking about those silly cartoon moments, where a character is “pulling their hair out” because they’re frustrated. This is something that’s much more in-depth, and more serious. Hair-pulling falls under the category of Body-focused repetitive behaviours or BFRBs, for short. This also includes nail-biting, and skin picking, etc."

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Trichotillomania: From Concealing to Healing

October 07, 2021

"My name is Aneela Idnani. I am cofounder of HabitAware and I pull out my hair. 

Whew. 

Are you wondering how I can be so open about my trichotillomania?"

Read more on This is My Brave

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What Living with Trichotillomania Is Really Like

October 07, 2021

"You probably know someone who bites their nails. Heck, it's so common you might even do it yourself. But while you might dismiss it as just a 'bad habit,' it's actually categorized as a Body-Focused Repetitive Behavior (BFRB) — a general term for a group of related disorders that involve the manipulation of hair or skin on the body."
"To go along with this mindfulness recognition, I've found it helpful to have a Keen bracelet, made specifically for people with BFRBs by the company HabitAware. They buzz when your hands are in your trigger area so you can take a second to re-assess. I've found this bracelet to be extremely effective in noticing patterns, plus it even has an app to show you your progress and determine patterns."
 

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HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:


Keen2


Sporty Keen (original)