After Minnesota Cup win, tech startup HabitAware works on fundraising round
November 18, 2018
For most people, biting their nails is just a bad habit, but for many with mental health issues, it’s a symptom of something much more serious. Moreover, if this helps people who pull hair, a condition known as trichotillomania, it also could help folks who pick their skin or binge eat to satisfy anxieties. The HabitAware founders are in the process of raising up to $2 million in their inaugural formal round of capital raising.
"Something I have struggled with, for literally over 20 years, is pulling my hair out. I’m not talking about those silly cartoon moments, where a character is “pulling their hair out” because they’re frustrated. This is something that’s much more in-depth, and more serious. Hair-pulling falls under the category of Body-focused repetitive behaviours or BFRBs, for short. This also includes nail-biting, and skin picking, etc."
"You probably know someone who bites their nails. Heck, it's so common you might even do it yourself. But while you might dismiss it as just a 'bad habit,' it's actually categorized as a Body-Focused Repetitive Behavior (BFRB) — a general term for a group of related disorders that involve the manipulation of hair or skin on the body."
"To go along with this mindfulness recognition, I've found it helpful to have a Keen bracelet, made specifically for people with BFRBs by the company HabitAware. They buzz when your hands are in your trigger area so you can take a second to re-assess. I've found this bracelet to be extremely effective in noticing patterns, plus it even has an app to show you your progress and determine patterns."