After Minnesota Cup win, tech startup HabitAware works on fundraising round
November 18, 2018
For most people, biting their nails is just a bad habit, but for many with mental health issues, it’s a symptom of something much more serious. Moreover, if this helps people who pull hair, a condition known as trichotillomania, it also could help folks who pick their skin or binge eat to satisfy anxieties. The HabitAware founders are in the process of raising up to $2 million in their inaugural formal round of capital raising.
BFRBs aren't just bad habits that can be broken by sheer power of will— long-term treatment consists of identifying and treating the root cause of the behaviors, and even then, it's not guaranteed that they will stop. Many individuals suffering with BFRBs find themselves subconsciously repeating the behaviors, making it all that more difficult to combat them in the day-to-day.
At 17 years old, Aneela Idnani was struggling with the loss of her father. Over time, she developed a mental health condition known as Trichotillomania, a compulsion to unknowingly pull out one’s hair as a self-soothing mechanism.