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After Minnesota Cup win, tech startup HabitAware works on fundraising round

November 18, 2018

StarTribune HabitAware
For most people, biting their nails is just a bad habit, but for many with mental health issues, it’s a symptom of something much more serious. Moreover, if this helps people who pull hair, a condition known as trichotillomania, it also could help folks who pick their skin or binge eat to satisfy anxieties.  The HabitAware founders are in the process of raising up to $2 million in their inaugural formal round of capital raising.



Also in Press

Hard Habits to Break

June 03, 2019

 

Ellen Crupi can easily recall when she first pulled out a strand of her long dark hair in the same way some people might remember their first kiss or losing their first tooth. She was 12 years old and in gym class at her suburban Rhode Island middle school, waiting for teams to be chosen. 

“I was probably just playing with my hair to calm myself down, and I pulled a piece out. I don’t know why,” says the 54-year-old Crupi, who lives in Bethesda. “Ever since that moment, I was hooked. I just felt a zing.”

Pulling out her hair became a coping mechanism for Crupi, a way to tackle anxiety or even boredom, and nothing she was too concerned about at first.

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Inventors Helping Inventors #21 - Aneela Idnani

May 06, 2019

Alan interviews Aneela Idnani - inventor of the Keen bracelet.

Tune in to learn how, after suffering for years with a psychological disorder that caused her to pull out all her eyebrows, she invented a solution - the Keen bracelet.

The Keen bracelet has changed habits and touched thousands of lives all over the globe.

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HabitAware Receives $300,000 Grant to Advance Work Treating Hair-Pulling Disorder

April 10, 2019

Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool for self-administration of Habit Reversal Training (HRT), one of few verified treatments currently in existence.

Read More

Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)