HabitAware Makes Time’s List of Top 2018 Inventions

November 15, 2018

HabitAware, a Minneapolis-based tech startup developing a smart awareness tracker called Keen to stop behaviors like hair pulling, nail biting and skin picking, has been named on Time Magazine’s list of Best 2018 Inventions.

Time’s list includes 50 total devices in categories such as transportation, toys, sustainability and gadgets. HabitAware was highlighted in the health and wellness category along with six other companies.

Keen, HabitAware’s flagship product, helps users pick up on repetitive motions and vibrates when it catches them in the act. This kind of awareness-building is key to kicking compulsions for good. Keen retails for $149 and is on track to pass $1 million in sales this year, Time reports.

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Who is the pilot? Who is at fault? What can replace shame? What is more satisfying than a BFRB? How do we organize ourselves? When am I allowed to pull?Featured guest: Ellen Crupi, Director of Awareness at Habit Aware

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Fidget Podcast ft. Aneela Idnani: There will be an answer

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What are the underlying conditions of our BFRBs? How do you meet yourself with compassion? What we use as reminders? What does pain push us to do? Featured guest: Aneela Idnani, cofounder of HabitAware.

So grateful to be on the Fidget podcast!

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October 18, 2021

This post was kindly contributed by Aneela Idnani, Co-Founder of HabitAware.

"For more than 20 years I hid my hair pulling out of shame and fear of judgement.

Hair pulling actually started as thumb sucking as a baby. My parents and grandma did everything in their power to get me to stop – including handmade knitted mittens. My thumb found a way through those holes but eventually I stopped and graduated to hair twirling. Every night, I drank a warm glass of milk & twirled my hair as I fell asleep, all cuddled in my pink comforters."

Read the article here!

HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:

Keen2

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.25 inches (13.3 cm)
max: 7.50 inches (19.0 cm)

Large
Fits adults with large wrists
min: 6.15 inches (15.6 cm)
max: 8.50 inches (21.6 cm)

Sporty Keen (original)

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.1 inches (13.0 cm)
max: 6.8 inches (17.2 cm)

Medium/Large
Fits adults with medium-large wrists
min: 6.3 inches (16.0 cm)
max: 8.2 inches (20.8 cm)