HabitAware Makes Time’s List of Top 2018 Inventions
November 15, 2018
HabitAware, a Minneapolis-based tech startup developing a smart awareness tracker called Keen to stop behaviors like hair pulling, nail biting and skin picking, has been named on Time Magazine’s list of Best 2018 Inventions.
Time’s list includes 50 total devices in categories such as transportation, toys, sustainability and gadgets. HabitAware was highlighted in the health and wellness category along with six other companies.
Keen, HabitAware’s flagship product, helps users pick up on repetitive motions and vibrates when it catches them in the act. This kind of awareness-building is key to kicking compulsions for good. Keen retails for $149 and is on track to pass $1 million in sales this year, Time reports.
"Something I have struggled with, for literally over 20 years, is pulling my hair out. I’m not talking about those silly cartoon moments, where a character is “pulling their hair out” because they’re frustrated. This is something that’s much more in-depth, and more serious. Hair-pulling falls under the category of Body-focused repetitive behaviours or BFRBs, for short. This also includes nail-biting, and skin picking, etc."
"You probably know someone who bites their nails. Heck, it's so common you might even do it yourself. But while you might dismiss it as just a 'bad habit,' it's actually categorized as a Body-Focused Repetitive Behavior (BFRB) — a general term for a group of related disorders that involve the manipulation of hair or skin on the body."
"To go along with this mindfulness recognition, I've found it helpful to have a Keen bracelet, made specifically for people with BFRBs by the company HabitAware. They buzz when your hands are in your trigger area so you can take a second to re-assess. I've found this bracelet to be extremely effective in noticing patterns, plus it even has an app to show you your progress and determine patterns."