HabitAware Named State’s Best Entrepreneurial Idea, Earns Grand Prize Victory at 2018 MN Cup

October 12, 2018

“I feel like I’m at the Oscars,” said Sen. Amy Klobuchar on Monday evening at the MN Cup awards celebration. In recent years, the MN Cup competition has become something akin to the Oscars for the local startup business community. Klobuchar made a brief appearance at the event held at the University of Minnesota’s McNamara Alumni Center, to present an award for innovation by a minority-led business. That businesses was Minneapolis-based HabitAware, which also won this year’s grand prize at the 14th annual MN Cup.




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"For more than 20 years I hid my hair pulling out of shame and fear of judgement.

Hair pulling actually started as thumb sucking as a baby. My parents and grandma did everything in their power to get me to stop – including handmade knitted mittens.  My thumb found a way through those holes but eventually I stopped and graduated to hair twirling. Every night, I drank a warm glass of milk & twirled my hair as I fell asleep, all cuddled in my pink comforters."

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HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:


Keen2


Sporty Keen (original)