HabitAware on Twin Cities Business: Advertising Work Lays the Foundation for Entrepreneurship

HabitAware on Twin Cities Business: Advertising Work Lays the Foundation for Entrepreneurship

Twin Cities Business is a hub for local businesses in the greater Minneapolis-St. Paul area. The publication features analyses, interviews, features, and more. 

A recent article on the Twin Cities Business website was written by HabitAware co-founder and BFRB advocate Aneela Idnani. 

"I had been struggling in silence for over 20 years with trichotillomania—a compulsive hair pulling disorder that I’d hidden under eyeliner and shame. My husband caught me at that moment. And instead of judgment, he met me with curiosity and compassion. That night on the couch, while I was subconsciously pulling again, he gently took my hand. I sighed, “I wish I just had something to tell me when I’m doing it.”Read the full article. 

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