HabitAware wins Mn Cup and MEDA small-biz competition

October 15, 2018

HabitAware, designer of KEEN, a bracelet that helps people control compulsions such as hair-pulling and nail-biting, scored at the top of 19 contestants during the semifinal round Wednesday night of MEDA's $1 million competition for minority entrepreneurs.
The firm, created by Sameer and Aneela Idnani Kumar, earlier in the week won the grand prize at the Minnesota Cup business competition. They created a bracelet to detect gestures and vibrate when it senses destructive activity. At MEDA, HabitAware received $15,000 for its top score and another $10,000 for being the top-ranked, female-owned company.



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HabitAware Receives $300,000 Grant to Advance Work Treating Hair-Pulling Disorder

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Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool for self-administration of Habit Reversal Training (HRT), one of few verified treatments currently in existence.

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You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious — giving you the ability to then consciously say to yourself “my hands are not where I want them to be”.

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HabitAware, a St. Louis Park-based mental health startup, was awarded $400,000 on Wednesday for winning the Metropolitan Economic Development Association's inaugural "$1 million challenge" for minority entrepreneurs.

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Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)