HabitAware wins Mn Cup and MEDA small-biz competition

October 15, 2018

HabitAware, designer of KEEN, a bracelet that helps people control compulsions such as hair-pulling and nail-biting, scored at the top of 19 contestants during the semifinal round Wednesday night of MEDA's $1 million competition for minority entrepreneurs.

The firm, created by Sameer and Aneela Idnani Kumar, earlier in the week won the grand prize at the Minnesota Cup business competition. They created a bracelet to detect gestures and vibrate when it senses destructive activity. At MEDA, HabitAware received $15,000 for its top score and another $10,000 for being the top-ranked, female-owned company.

Also in Press

Fidget Podcast ft. Ellen Crupi: I really do think you're strong enough right now

November 22, 2021

Who is the pilot? Who is at fault? What can replace shame? What is more satisfying than a BFRB? How do we organize ourselves? When am I allowed to pull?Featured guest: Ellen Crupi, Director of Awareness at Habit Aware

Listen on Spotify

Listen on Apple Podcasts

Fidget Podcast ft. Aneela Idnani: There will be an answer

October 18, 2021

What are the underlying conditions of our BFRBs? How do you meet yourself with compassion? What we use as reminders? What does pain push us to do? Featured guest: Aneela Idnani, cofounder of HabitAware.

So grateful to be on the Fidget podcast!

Listen on Spotify | Listen on Apple Podcasts | Listen on Audible | Listen on FidgetPodcast.com

5 Things to Prepare For When Telling A Loved One You Have Trichotillomania

October 18, 2021

This post was kindly contributed by Aneela Idnani, Co-Founder of HabitAware.

"For more than 20 years I hid my hair pulling out of shame and fear of judgement.

Hair pulling actually started as thumb sucking as a baby. My parents and grandma did everything in their power to get me to stop – including handmade knitted mittens. My thumb found a way through those holes but eventually I stopped and graduated to hair twirling. Every night, I drank a warm glass of milk & twirled my hair as I fell asleep, all cuddled in my pink comforters."

Read the article here!

HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:

Keen2

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.25 inches (13.3 cm)
max: 7.50 inches (19.0 cm)

Large
Fits adults with large wrists
min: 6.15 inches (15.6 cm)
max: 8.50 inches (21.6 cm)

Sporty Keen (original)

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.1 inches (13.0 cm)
max: 6.8 inches (17.2 cm)

Medium/Large
Fits adults with medium-large wrists
min: 6.3 inches (16.0 cm)
max: 8.2 inches (20.8 cm)