HabitAware, designer of KEEN, a bracelet that helps people control compulsions such as hair-pulling and nail-biting, scored at the top of 19 contestants during the semifinal round Wednesday night of MEDA's $1 million competition for minority entrepreneurs.
The firm, created by Sameer and Aneela Idnani Kumar, earlier in the week won the grand prize at the Minnesota Cup business competition. They created a bracelet to detect gestures and vibrate when it senses destructive activity. At MEDA, HabitAware received $15,000 for its top score and another $10,000 for being the top-ranked, female-owned company.
Habitaware is a smart tech bracelet that let's you know where your hands are at all times. Aneela Idnani joins Dave Lee to talk about how this could help others during the Coronavirus.
HabitAware, a Twin Cities tech company, creating a bracelet to make users aware of behaviors like nail-biting has found a new mission during the COVID-19 outbreak: getting people to stop touching their faces.
The HabitAware team hopes the situation will help more people empathize with those fighting body-focused repetitive behaviors.
“For me, the silver lining is that we as BFRBers finally have something that the world can relate to,” said cofounder, Aneela Idnani, “I think this will help us be more comfortable in seeking support from friends and family, and shift from hiding to healing.”
Minneapolis mental health startup HabitAware has been awarded a grant for just under $225,000 from a division of the National Science Foundation to continue the development of Keen, a bracelet intended to stop body-focused repetitive behaviors.
It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order: