HabitAware wins Mn Cup and MEDA small-biz competition

October 15, 2018

HabitAware, designer of KEEN, a bracelet that helps people control compulsions such as hair-pulling and nail-biting, scored at the top of 19 contestants during the semifinal round Wednesday night of MEDA's $1 million competition for minority entrepreneurs.

The firm, created by Sameer and Aneela Idnani Kumar, earlier in the week won the grand prize at the Minnesota Cup business competition. They created a bracelet to detect gestures and vibrate when it senses destructive activity. At MEDA, HabitAware received $15,000 for its top score and another $10,000 for being the top-ranked, female-owned company.

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Reentering the World With Anxiety Eyebrows by Jessica Defino

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"“The first step, as a certified trichologist, is to address this as a mental-health and behavioral condition, not a hair condition,” Bridgette Hill says. To reduce the frequency and severity of hair-pulling episodes, she recommends seeking out a mental-health professional, joining a support group, or trying the HabitAware Keen, a smart bracelet that essentially trains you out of your triggers."

HabitAware Announces Keen2 Smart Bracelet

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Keen2 enables mental health community to replace unwanted behaviors with healthier alternatives

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HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:

Keen2

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.25 inches (13.3 cm)
max: 7.50 inches (19.0 cm)

Large
Fits adults with large wrists
min: 6.15 inches (15.6 cm)
max: 8.50 inches (21.6 cm)

Sporty Keen (original)

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.1 inches (13.0 cm)
max: 6.8 inches (17.2 cm)

Medium/Large
Fits adults with medium-large wrists
min: 6.3 inches (16.0 cm)
max: 8.2 inches (20.8 cm)