Wearables startup HabitAware raised an undisclosed amount from hardware accelerator HAX and venture capital firm SOSV, according to MoneyTree. HabitAware makes the Keen bracelet, which vibrates when users engage in repetitive habits they are trying to break, like nail biting.
Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.
It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:
Ready for "Keen" Awareness?
Our 3-min email shares 1 actionable tip weekly to help you manage your hair pulling, nail biting or skin picking & CHANGE FOR THE BETTER.