How a Hair Pulling Disorder Inspired a Smart Bracelet Startup

April 10, 2019

For more than 20 years, Aneela Idnani Kumar hid her hair pulling disorder.

Disguising her absent eyebrows with makeup and concealing her isolation with smiles, Idnani Kumar kept her trichotillomania a secret from even her husband.

A mental health condition in the family of obsessive compulsive disorders, people with trichotillomania, “trich” for short, are plagued by irresistible urges to pull out their eyebrows, eyelashes, hair on their heads or anywhere else on their body.

HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:


Sporty Keen (original)