How a Hair Pulling Disorder Inspired a Smart Bracelet Startup

April 10, 2019

For more than 20 years, Aneela Idnani Kumar hid her hair pulling disorder.

Disguising her absent eyebrows with makeup and concealing her isolation with smiles, Idnani Kumar kept her trichotillomania a secret from even her husband.

A mental health condition in the family of obsessive compulsive disorders, people with trichotillomania, “trich” for short, are plagued by irresistible urges to pull out their eyebrows, eyelashes, hair on their heads or anywhere else on their body.

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5 Things to Prepare For When Telling A Loved One You Have Trichotillomania

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This post was kindly contributed by Aneela Idnani, Co-Founder of HabitAware.

"For more than 20 years I hid my hair pulling out of shame and fear of judgement.

Hair pulling actually started as thumb sucking as a baby. My parents and grandma did everything in their power to get me to stop – including handmade knitted mittens. My thumb found a way through those holes but eventually I stopped and graduated to hair twirling. Every night, I drank a warm glass of milk & twirled my hair as I fell asleep, all cuddled in my pink comforters."

Read the article here!

HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:

Keen2

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.25 inches (13.3 cm)
max: 7.50 inches (19.0 cm)

Large
Fits adults with large wrists
min: 6.15 inches (15.6 cm)
max: 8.50 inches (21.6 cm)

Sporty Keen (original)

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.1 inches (13.0 cm)
max: 6.8 inches (17.2 cm)

Medium/Large
Fits adults with medium-large wrists
min: 6.3 inches (16.0 cm)
max: 8.2 inches (20.8 cm)