Bad habits become bad habits because we do them subconsciously. The key to Keen is that it trains your brain to recognize when you’re about to do your bad habit. Once it makes that recognition and notifies you, your more cognizant of it. Once you realize you’re doing it, it’s easier to stop.
That’s when she came up with the idea for Keen, a unique wearable that uses a motion sensor to help stop people from bad habits like pulling your hair, fidgeting, scratching and more. When the user’s hands make the motion that they’re about to do their bad habit they get haptic feedback reminding them to stop. And it works.
Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.
It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:
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