Aneela Idnani Kumar says the genesis for Keen—a Fitbit-shaped device that aims to stop nervous habits like nail-biting and skin-picking—came when her husband, Sameer, confronted her about her disappearing eyebrows. For more than two decades, Aneela had been suffering from trichotillomania, a disorder more commonly known as hair pulling.
Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.
It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:
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