"This is the perfect time to get hold of my skin picking." ~ Natasha on using Keen during social distancing.

Startups Like HabitAware Show Tech is Taking Mental Health Seriously

January 02, 2019

Aneela Idnani Kumar, CMO of HabitAware, is open about her decades-long struggle with trichotillomania – a disorder that, for her, resulted in the irresistible urge to pull out her eyebrows and eyelashes. She and her husband, Sameer Kumar, developed a device called Keen to track and alert her to the repetitive behavior.

HabitAware had a big year: The Minneapolis-based startup won the Minnesota Cup and was one of Time Magazine’s best inventions of 2018. Idnani Kumar said she’s encouraged to see so many more startups focused on helping people access quality care and attain mental healthiness, like she is.




Also in Press

Cope With COVID-19 Pandemic Stress With These Mental Health Tips

March 30, 2020

Dealing with the stress of everyday life can be rough, and that’s outside of the added pressure of a global pandemic. As COVID-19 continues to disrupt our sense of daily normalcy, countless Minnesotans are facing uncertainty, isolation, and fear.

Read More

What’s putting the “Mo” back into “Mo-town”? Business still goes on.

March 30, 2020

Have you heard of trichotillomania? How about dermatillomania? Both are known as “body-part repetitive behaviors”—in this case, hair pulling and skin pulling. To help break habits like these, Minneapolis-based HabitAwaredeveloped a smart bracelet called Keen that detects repeated motions and issues a vibration to alert users to their actions.

Now, in the age of coronavirus, the Keen bracelet has found a new way to help.

Read More

Aneela Idnani Joins Dave Lee on WCCO

March 26, 2020

Habitaware is a smart tech bracelet that let's you know where your hands are at all times. Aneela Idnani joins Dave Lee to talk about how this could help others during the Coronavirus.

Listen here!

Read More

Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)