Startups Like HabitAware Show Tech is Taking Mental Health Seriously

January 02, 2019

Aneela Idnani Kumar, CMO of HabitAware, is open about her decades-long struggle with trichotillomania – a disorder that, for her, resulted in the irresistible urge to pull out her eyebrows and eyelashes. She and her husband, Sameer Kumar, developed a device called Keen to track and alert her to the repetitive behavior.

HabitAware had a big year: The Minneapolis-based startup won the Minnesota Cup and was one of Time Magazine’s best inventions of 2018. Idnani Kumar said she’s encouraged to see so many more startups focused on helping people access quality care and attain mental healthiness, like she is.

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Game-changing device for people with body-focused repetitive behaviors

September 14, 2022

At 17 years old, Aneela Idnani was struggling with the loss of her father. Over time, she developed a mental health condition known as Trichotillomania, a compulsion to unknowingly pull out one’s hair as a self-soothing mechanism.

With Keen Awareness, Aneela Idnani Is Helping People Break The Cycle Of Body-Focused Repetitive Behaviors

August 11, 2022

Vibrating bracelet helping control compulsive hair pulling disorder

July 07, 2022

Director of Awareness with HabitAware, Ellen Crupi, says she has a common, yet unspoken disorder called Trichotillomania (trik-o-til-o-MAY-nee-uh). Crupi spoke with Keni Mac on Loving Living Local, sharing her journey battling the compulsive hair-pulling disorder since she was 10 years old. Trichotillomania is a mental health disorder involving recurrent, irresistible urges to pull out hair from one’s own scalp, eyebrows, eyelashes, or other areas of the body, despite trying to stop.

HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:

Keen2

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.25 inches (13.3 cm)
max: 7.50 inches (19.0 cm)

Large
Fits adults with large wrists
min: 6.15 inches (15.6 cm)
max: 8.50 inches (21.6 cm)

Sporty Keen (original)

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.1 inches (13.0 cm)
max: 6.8 inches (17.2 cm)

Medium/Large
Fits adults with medium-large wrists
min: 6.3 inches (16.0 cm)
max: 8.2 inches (20.8 cm)