"Worth the investment in your health and confidence." ⭐️⭐️⭐️⭐️⭐️- KM 

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Startups Like HabitAware Show Tech is Taking Mental Health Seriously

January 02, 2019

Aneela Idnani Kumar, CMO of HabitAware, is open about her decades-long struggle with trichotillomania – a disorder that, for her, resulted in the irresistible urge to pull out her eyebrows and eyelashes. She and her husband, Sameer Kumar, developed a device called Keen to track and alert her to the repetitive behavior.

HabitAware had a big year: The Minneapolis-based startup won the Minnesota Cup and was one of Time Magazine’s best inventions of 2018. Idnani Kumar said she’s encouraged to see so many more startups focused on helping people access quality care and attain mental healthiness, like she is.




Also in Press

HabitAware Receives $300,000 Grant to Advance Work Treating Hair-Pulling Disorder

April 10, 2019

Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool for self-administration of Habit Reversal Training (HRT), one of few verified treatments currently in existence.

Read More

A New Tool to Overcome Skin and Hair Picking Disorders

April 10, 2019

You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious — giving you the ability to then consciously say to yourself “my hands are not where I want them to be”.

Read More

HabitAware, Minneapolis mental health startup, wins MEDA's $1 million challenge for minority entrepreneurs

January 30, 2019

HabitAware, a St. Louis Park-based mental health startup, was awarded $400,000 on Wednesday for winning the Metropolitan Economic Development Association's inaugural "$1 million challenge" for minority entrepreneurs.

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Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)