Startups Like HabitAware Show Tech is Taking Mental Health Seriously
January 02, 2019
Aneela Idnani Kumar, CMO of HabitAware, is open about her decades-long struggle with trichotillomania – a disorder that, for her, resulted in the irresistible urge to pull out her eyebrows and eyelashes. She and her husband, Sameer Kumar, developed a device called Keen to track and alert her to the repetitive behavior.
HabitAware had a big year: The Minneapolis-based startup won the Minnesota Cup and was one of Time Magazine’s best inventions of 2018. Idnani Kumar said she’s encouraged to see so many more startups focused on helping people access quality care and attain mental healthiness, like she is.
While many people say beauty comes from within, and it does, our outer appearance does matter. It’s our hair, skin, and nails that make us feel beautiful. I know this to be true as sometimes I might feel beautiful, but then I catch myself in the mirror and think, who is that! Think back.
"Mental health conditions can often manifest themselves in hair pulling, skin picking, nail biting, and face touching. Those repetitive physical behaviors may also result in deep feelings of shame that can impact self-confidence and, of course, relationships. HabitAware integrates wearable technology with an app on a user’s smartphone to interrupt those harmful, unconscious patterns. The tool allows individuals to become more mindful and retrain their brains to overcome disorders by alerting them when they make a specific motion."
Have you wished to own something that would stop you from doing bad habits? HabitAware is contributing its great part towards this direction by selling smart bracelets that send a vibration to make you aware of certain behaviors like pulling your hair, eyebrows, biting nails, which most people do and do not even realize it.