Aneela Idnani Kumar, CMO of HabitAware, is open about her decades-long struggle with trichotillomania – a disorder that, for her, resulted in the irresistible urge to pull out her eyebrows and eyelashes. She and her husband, Sameer Kumar, developed a device called Keen to track and alert her to the repetitive behavior.
HabitAware had a big year: The Minneapolis-based startup won the Minnesota Cup and was one of Time Magazine’s best inventions of 2018. Idnani Kumar said she’s encouraged to see so many more startups focused on helping people access quality care and attain mental healthiness, like she is.
You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious — giving you the ability to then consciously say to yourself “my hands are not where I want them to be”.
It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order: