The Backstage 100: HabitAware

Keen was created out of personal need — Aneela, one of the co-founders, suffered in isolation and shame from a hair pulling disorder (trichotillomania) for over 20 years until, with the increased awareness enabled by Keen, they were able to avoid the behavior.
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HabitAware Trichotillomania Solution

"The first step is being aware and bringing it to your attention... [Keen2] really is a brilliant idea."

–Howie Mandel on the Marcus Lemonis podcast

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