Underrepresented entrepreneurs in Minnesota

March 06, 2019

It's tough out there for a business owner. It's even tougher for business owners from underrepresented communities.

Recent numbers show that in Minnesota, nearly 10 percent of the state's small businesses are minority-owned.

MPR News host Angela Davis sat down with Dr. Bruce Corrie, who studies the economic impacts of minorities and immigrants in the Twin Cities, and a local business owner who can share advice for future entrepreneurs. Today's guests include Aneela Idnani, co-founder of HabitAware, a Minneapolis-based tech startup that develops a smart awareness tracker called Keen.

Also in Press

Game-changing device for people with body-focused repetitive behaviors

September 14, 2022

At 17 years old, Aneela Idnani was struggling with the loss of her father. Over time, she developed a mental health condition known as Trichotillomania, a compulsion to unknowingly pull out one’s hair as a self-soothing mechanism.

With Keen Awareness, Aneela Idnani Is Helping People Break The Cycle Of Body-Focused Repetitive Behaviors

August 11, 2022

Vibrating bracelet helping control compulsive hair pulling disorder

July 07, 2022

Director of Awareness with HabitAware, Ellen Crupi, says she has a common, yet unspoken disorder called Trichotillomania (trik-o-til-o-MAY-nee-uh). Crupi spoke with Keni Mac on Loving Living Local, sharing her journey battling the compulsive hair-pulling disorder since she was 10 years old. Trichotillomania is a mental health disorder involving recurrent, irresistible urges to pull out hair from one’s own scalp, eyebrows, eyelashes, or other areas of the body, despite trying to stop.

HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:

Keen2

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.25 inches (13.3 cm)
max: 7.50 inches (19.0 cm)

Large
Fits adults with large wrists
min: 6.15 inches (15.6 cm)
max: 8.50 inches (21.6 cm)

Sporty Keen (original)

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.1 inches (13.0 cm)
max: 6.8 inches (17.2 cm)

Medium/Large
Fits adults with medium-large wrists
min: 6.3 inches (16.0 cm)
max: 8.2 inches (20.8 cm)