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Keen by HabitAware is made out of personal need.

Aneela & Sameer set out to solve her unwanted repetitive behavior, trichotillomania. Now, they want to help you.

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How HabitAware Happened

Hi! I'm Aneela & I've been pulling the hair from my eyebrows & eyelashes for the past 20+ years. For most of that time, I thought I was alone. I hid my hair pulling disorder from family and friends with makeup and fake smiles.

A few years ago, I shared this secret with my husband, Sameer. Together we set out to make a smart bracelet to help me become aware of my trichotillomania.

It's helped me so much in just a few months, giving my hair - and self-confidence - time to regrow.

We've seen how Keen's power of awareness can help others who are ready make positive change in their lives!

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How Keen Works

Committed to the BFRB community: shattering shame & stigma

HabitAware's mission is to raise awareness of Body-Focused Repetitive Behaviors (hair pulling (trichotillomania), skin picking (dermatillomania), nail biting) and other behaviors.

We are humbled to be a for voice for those that are not yet ready to speak out on how these disorders affect their lives.

We support the TLC Foundation for Body-Focused Repetitive Behaviors, the Canadian BFRB Support Network, the PickingMe Foundation and Not Alone Notes in their efforts to support the community and fund research for a cure. 

The non profit organization names and logos are used with permission, but do not constitute an endorsement, express or implied.

Made With Love

The HabitAware Team has the understanding, passion, and expertise to build and deliver Keen awareness to you.



HabitAware - TIME Magazine Best Invention and backed by NIH and NSF federal research grants.

HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:


Sporty Keen (original)