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HabitAware was created from personal need.

Aneela & Sameer set out to understand her unwanted repetitive behavior, trichotillomania.
Along the way, they found a solution.

My Deepest Secret Revealed

Hi! I'm Aneela. I have trichotillomania. And for 20+ years, it was my greatest source of shame that I desperately worked to hide. I thought I was alone.

The first time I shared my secret with anyone was with my husband, Sameer.

After years of marriage, a morning finally came where I couldn't get to my eyebrow pencil fast enough. Sameer saw, and asked "where are your eyebrows?" and I broke down.

Instead of being met with disgust and judgement, Sameer met me with love, and the desire to understand. With Sameer by my side, I could suddenly do the impossible. I asked for help.

With support from trained treatment professionals, funding from the National Insititutes of Health, and input from the BFRB community our team to created a smart bracelet that brings awareness to where the hands are. With awareness, I could take back control.

As our company evolved, so did our understanding of BFRB recovery.

Our smart bracelet, Keen, allowed us to help tends of thousands of people with body-focused repetitive behaviors. Through our lived experience, serving our customers, and clinical research, we discovered:

The most effective way to soothe restless hands, is by soothing a restless mind.

Once we can understand ourselves and our chronic condition, we can learn to manage.

1 in 20 people have a body-focused repetitive behavior, but there is still so little talk of them in the mainstream mental health conversation.

To manage my chronic hair pulling, I committed myself to helping others manage. By turning my pain into my purpose, I was forced to let go of the shame that held me back for so long so that I could talk proudly about my mental health condition.

It was not easy.

Letting go of the shame allowed me to look at my recovery objectively, and address what was actually triggering my hair pulling: stress from work, lack of a sleep schedule, and an internalized belief that I was only as good as my ability to keep my hands out of my hair.

I'm so much more than that. And so are you. Through managing my hair pulling, I discovered my passion, my voice, and what genuinely made life worth living. Recovery through the HabitAware Methodology teaches you how to find your inner light, so that you can set down the shame of this disorder that does not define you.

Discover the Methodology

Shattering the BFRB Stigma: One Auditorium at a Time

HabitAware's mission is to raise awareness of Body-Focused Repetitive Behaviors (hair pulling (trichotillomania), skin picking (dermatillomania), nail biting) and other behaviors.

We are humbled to be a for voice for those that are not yet ready to speak out on how these disorders affect their lives.

We support the TLC Foundation for Body-Focused Repetitive Behaviors, the Canadian BFRB Support Network, the PickingMe Foundation and Not Alone Notes in their efforts to support the community and fund research for a cure. 


HabitAware - TIME Magazine Best Invention and backed by NIH and NSF federal research grants.

HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:


Sporty Keen (original)