Hi! I'm Aneela & I've been pulling the hair from my eyebrows & eyelashes for the past 20+ years. For most of that time, I thought I was alone. I hid my hair pulling disorder from family and friends with makeup and fake smiles.
A few years ago, I shared this secret with my husband, Sameer. Together we set out to make a smart bracelet to help me become aware of my trichotillomania.
It's helped me so much in just a few months, giving my hair - and self-confidence - time to regrow.
We've seen how Keen's power of awareness can help others who are ready make positive change in their lives!See Success Stories
HabitAware's mission is to raise awareness of Body-Focused Repetitive Behaviors (hair pulling (trichotillomania), skin picking (dermatillomania), nail biting) and other behaviors.
We are humbled to be a for voice for those that are not yet ready to speak out on how these disorders affect their lives.
We support the TLC Foundation for Body-Focused Repetitive Behaviors, the Canadian BFRB Support Network, the PickingMe Foundation and Not Alone Notes in their efforts to support the community and fund research for a cure.
The non profit organization names and logos are used with permission, but do not constitute an endorsement, express or implied.
Aneela Idnani Kumar, Designer & "Trichster"
Aneela is the inspiration for HabitAware. She is a mobile app designer and has produced award-winning interactive advertising campaigns. Aneela has had trich for 20+ years and is excited to help others like her.
Sameer Kumar, CEO
Sameer is data-driven, having worked in investment analysis, management consulting and corporate strategy. His favorite activities are cooking and playing legos with his son. Sameer is driven by the positive change he has seen in his wife, Aneela.
Kirk Klobe, CTO
Kirk has been fascinated with computers since childhood. He was integral to the launch of several IT consulting startups. Kirk can’t resist a good technical challenge, especially when the solution changes people’s lives.
John Pritchard, PhD, Lead Hardware Engineer
John is an inventor by nature and is fulfilling his dream of teaching at a university. He has worked in fiber optics and advanced military tech. He once made an LED light suit for fun. John is passionate about making things that are meaningful for others.
Ellen Crupi, Director of Business Development & Awareness
Ellen is a record-holding sales professional, driven by meaningful work. A fellow "Trichster" of 30+ years, she is eager to help others find positive change with Keen. Ellen is passionate about healthy living, exercise and dark chocolate.
Karla Lemmon, Director of Keen Family Success
Karla is an experienced engineer and entrepreneur with heart. She has an extensive background in sales, marketing, and operations. Karla joined the team because she wants to work on solutions that have a positive, meaningful effect on people's lives.
OUR PROFESSIONAL ADVISORS
Founding Director and Member of the Scientific Advisory Board (SAB) for the TLC Foundation for BFRBs.
"HabitAware's technology is a breakthrough...It also has huge potential for future research."
Pediatric Dentist, Adjunct Professor, NYU College of Dentistry, and Top "40 under 40" in the US.
"This is really going to help families trying to help their children stop problematic thumb-sucking..."
Marquette University Graduate School Dean, TLC Foundation for BFRBs SAB, leading Trichotillomania Researcher
"Keen has great potential to improve BFRB outcomes and we look forward to collaborating on research..."
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It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order: