Community Spotlight: How Lucinda Ellery broke free from hair loss to create a treatment for trichotillomania

Like many women in the US, Lucinda Ellery experienced hair loss at a young age as a result of Alopecia Areata (AA).  She was a 9-year-old girl and almost overnight lost 80% of her hair due to alopecia areata. Lucinda subsequently suffered from this condition throughout her life.

I started looking into other things when I was out and wearing a wig and someone pulled it off, I never quite recovered from that and subsequently started developing the Intralace System, which to this day helps thousands of women worldwide.

Lucinda started her research into helping women who suffered from hair loss or thinning hair in 1984. It became apparent that there were many techniques available, including hair replacement prostheses, which could help change the lives of women with hair loss issues.

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Trichotillomania was first introduced to Lucinda over 35 years ago when a girlfriend of hers came to her with hair loss and asked if she could help with her Intralace or hair extension work at the time. The pattern of loss was so unique that Lucinda was intrigued to know more. It turned out, after speaking and opening up, her client confessed to pulling out her own hair. Since that day women came to Lucinda for help with the condition and have ever since.

I still remember the first time I realized the Intralace could not only give these women back the appearance of amazing hair but also act as a barrier in allowing them to pull their hair.”

This was a great moment indeed and Lucinda has been privileged enough to watch many women manage their TTM using the Intralace System.

Women who have experienced hair loss know the impact it has on their day-to-day lives. Others may not appreciate the effect such a condition can have.

For some women, wigs and hairpieces may be the most appropriate way to manage their hair loss. For others, using hair thickening products can be a manageable option. However, these approaches to hair loss may limit normal activities. Although distressing, hair loss can be managed with the right support and advice.


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Lucinda Ellery’s passion and dedication to helping people with hair loss has resulted in a proactive approach to management options. She started the company in Great Britain and has five regional offices in London England, Manchester England, Edinburgh Scotland, Bristol England, and The Midlands England; employing around a hundred staff in the UK.

Having received a great deal of interest from the US, she felt it was the right time to open our first US location in Los Angeles in 2012, and more recently a second US hair studio in the heart of Manhattan in New York City.
 Photo Courtesy:
Photo Courtesy:


The hair replacement techniques and ultra fine hair extensions (Medi Connections) at the Lucinda Ellery Consultancy are designed to be semi-permanent, working with your existing hair. Thus enabling you to wash and style your hair as you please.

Lucinda’s fabulous team recommends HabitAware to their trichotillomania clients so that two things can happen simultaneously: (1) Wearing the Intralace System acts as a barrier to prevent pulling. It also helps cover the bald spots and increase self confidence.  (2) Keen can help build awareness, track the behavior and help retrain the brain away from pulling so that once the regrowth is achieved it can be cared for — Think wonderful new haircut :)!

About Keen by HabitAware
HabitAware makes Keen, a smart bracelet that helps manage nail biting, hair pulling, thumb sucking, and other subconscious behaviors. Customized gesture detection brings you into awareness and helps you develop healthier habits.
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