 is a smart bracelet that helps people like its founder, Aneela Kumar, take control of unwanted behaviors like hair pulling, skin picking, and nail biting. These mental health disorders are c...&media=http://cdn.shopify.com/s/files/1/3005/3494/files/mogul-habitaware-press_large.png?v=1523033534){kind=link}
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5 Women CEOs & Founders You Ought To Know From CES 2018 #CESSoMale
Keen (by HabitAware) is a smart bracelet that helps people like its founder, Aneela Kumar, take control of unwanted behaviors like hair pulling, skin picking, and nail biting. These mental health disorders are collectively known as body focused repetitive behaviors and negatively impact the lives of 30 Million Americans.
“I was a hair puller for 20+ years,” says Kumar. “It began as a coping mechanism for my father’s battle with cancer. Until my husband caught me without eyebrows and we set out on a journey to make something that made me aware: Keen.”
Also in Press
Hard Habits to Break
Ellen Crupi can easily recall when she first pulled out a strand of her long dark hair in the same way some people might remember their first kiss or losing their first tooth. She was 12 years old and in gym class at her suburban Rhode Island middle school, waiting for teams to be chosen.
“I was probably just playing with my hair to calm myself down, and I pulled a piece out. I don’t know why,” says the 54-year-old Crupi, who lives in Bethesda. “Ever since that moment, I was hooked. I just felt a zing.”
Pulling out her hair became a coping mechanism for Crupi, a way to tackle anxiety or even boredom, and nothing she was too concerned about at first.
Inventors Helping Inventors #21 - Aneela Idnani
Alan interviews Aneela Idnani - inventor of the Keen bracelet.
Tune in to learn how, after suffering for years with a psychological disorder that caused her to pull out all her eyebrows, she invented a solution - the Keen bracelet.
The Keen bracelet has changed habits and touched thousands of lives all over the globe.
HabitAware Receives $300,000 Grant to Advance Work Treating Hair-Pulling Disorder
Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool for self-administration of Habit Reversal Training (HRT), one of few verified treatments currently in existence.