5 Women CEOs & Founders You Ought To Know From CES 2018 #CESSoMale

January 10, 2018


1/10/2018 Marie Flounoy

Keen (by HabitAware) is a smart bracelet that helps people like its founder, Aneela Kumar, take control of unwanted behaviors like hair pulling, skin picking, and nail biting. These mental health disorders are collectively known as body focused repetitive behaviors and negatively impact the lives of 30 Million Americans. 

I was a hair puller for 20+ years,” says Kumar. “It began as a coping mechanism for my father’s battle with cancer. Until my husband caught me without eyebrows and we set out on a journey to make something that made me aware: Keen.” 




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HabitAware got its start two years ago when Aneela Idnani Kumar and her husband, Sameer, set out to use smart-wearable technology to treat an impulse-control disorder known as trichotillomania that involves pulling out one’s hair. She has had “trich” for more than 20 years.

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Finally, the applications don’t have to be simply about physical activity tracking or syncing apps: Check out HabitAware, whose Keen smart bracelet uses a sophisticated motion sensor to help people reduce unflattering behaviors like hair pulling and nail biting.

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The HabitAware Keen is a wrist-worn wearable that’s very similar in style to a fitness tracker. The Keen uses gesture-detection technology to recognize when the wearer is engaging in behaviors associated with poor mental health. For most people, biting their nails is just a bad habit, but for many with mental health issues, it’s a …

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Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)

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