 is a smart bracelet that helps people like its founder, Aneela Kumar, take control of unwanted behaviors like hair pulling, skin picking, and nail biting. These mental health disorders are c...&media=http://cdn.shopify.com/s/files/1/3005/3494/files/mogul-habitaware-press_large.png?v=1523033534){kind=link}
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Keen (by HabitAware) is a smart bracelet that helps people like its founder, Aneela Kumar, take control of unwanted behaviors like hair pulling, skin picking, and nail biting. These mental health disorders are collectively known as body focused repetitive behaviors and negatively impact the lives of 30 Million Americans.
“I was a hair puller for 20+ years,” says Kumar. “It began as a coping mechanism for my father’s battle with cancer. Until my husband caught me without eyebrows and we set out on a journey to make something that made me aware: Keen.”
Also in Press
HabitAware Receives $300,000 Grant to Advance Work Treating Hair-Pulling Disorder
Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool for self-administration of Habit Reversal Training (HRT), one of few verified treatments currently in existence.
A New Tool to Overcome Skin and Hair Picking Disorders
You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious — giving you the ability to then consciously say to yourself “my hands are not where I want them to be”.
HabitAware, Minneapolis mental health startup, wins MEDA's $1 million challenge for minority entrepreneurs
HabitAware, a St. Louis Park-based mental health startup, was awarded $400,000 on Wednesday for winning the Metropolitan Economic Development Association's inaugural "$1 million challenge" for minority entrepreneurs.