"This is the perfect time to get hold of my skin picking." ~ Natasha on using Keen during social distancing.

5 Women CEOs & Founders You Ought To Know From CES 2018 #CESSoMale

January 10, 2018


1/10/2018 Marie Flounoy

Keen (by HabitAware) is a smart bracelet that helps people like its founder, Aneela Kumar, take control of unwanted behaviors like hair pulling, skin picking, and nail biting. These mental health disorders are collectively known as body focused repetitive behaviors and negatively impact the lives of 30 Million Americans. 

I was a hair puller for 20+ years,” says Kumar. “It began as a coping mechanism for my father’s battle with cancer. Until my husband caught me without eyebrows and we set out on a journey to make something that made me aware: Keen.” 




Also in Press

Cope With COVID-19 Pandemic Stress With These Mental Health Tips

March 30, 2020

Dealing with the stress of everyday life can be rough, and that’s outside of the added pressure of a global pandemic. As COVID-19 continues to disrupt our sense of daily normalcy, countless Minnesotans are facing uncertainty, isolation, and fear.

Read More

What’s putting the “Mo” back into “Mo-town”? Business still goes on.

March 30, 2020

Have you heard of trichotillomania? How about dermatillomania? Both are known as “body-part repetitive behaviors”—in this case, hair pulling and skin pulling. To help break habits like these, Minneapolis-based HabitAwaredeveloped a smart bracelet called Keen that detects repeated motions and issues a vibration to alert users to their actions.

Now, in the age of coronavirus, the Keen bracelet has found a new way to help.

Read More

Aneela Idnani Joins Dave Lee on WCCO

March 26, 2020

Habitaware is a smart tech bracelet that let's you know where your hands are at all times. Aneela Idnani joins Dave Lee to talk about how this could help others during the Coronavirus.

Listen here!

Read More

Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)