5 Women CEOs & Founders You Ought To Know From CES 2018 #CESSoMale

January 10, 2018


1/10/2018 Marie Flounoy

Keen (by HabitAware) is a smart bracelet that helps people like its founder, Aneela Kumar, take control of unwanted behaviors like hair pulling, skin picking, and nail biting. These mental health disorders are collectively known as body focused repetitive behaviors and negatively impact the lives of 30 Million Americans. 

I was a hair puller for 20+ years,” says Kumar. “It began as a coping mechanism for my father’s battle with cancer. Until my husband caught me without eyebrows and we set out on a journey to make something that made me aware: Keen.” 




Also in Press

Fidget Podcast ft. Ellen Crupi: I really do think you're strong enough right now

November 22, 2021

 

Who is the pilot? Who is at fault? What can replace shame? What is more satisfying than a BFRB? How do we organize ourselves? When am I allowed to pull?Featured guest: Ellen Crupi, Director of Awareness at Habit Aware

Listen on Spotify

Listen on Apple Podcasts

Read More

Fidget Podcast ft. Aneela Idnani: There will be an answer

October 18, 2021

What are the underlying conditions of our BFRBs? How do you meet yourself with compassion? What we use as reminders? What does pain push us to do? Featured guest: Aneela Idnani, cofounder of HabitAware. 
So grateful to be on the Fidget podcast!

Read More

5 Things to Prepare For When Telling A Loved One You Have Trichotillomania

October 18, 2021

This post was kindly contributed by Aneela Idnani, Co-Founder of HabitAware.

"For more than 20 years I hid my hair pulling out of shame and fear of judgement.

Hair pulling actually started as thumb sucking as a baby. My parents and grandma did everything in their power to get me to stop – including handmade knitted mittens.  My thumb found a way through those holes but eventually I stopped and graduated to hair twirling. Every night, I drank a warm glass of milk & twirled my hair as I fell asleep, all cuddled in my pink comforters."

Read the article here!

Read More

HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:


Keen2


Sporty Keen (original)