“And when you want something, all the universe conspires in helping you achieve it.” Paulo Coelho, “The Alchemist.”
This is the first thing that HabitAware co-founder and designer Aneela Idnani told me when I asked her how she went from wanting a device to help her with her bad habit of hair pulling to leading a company that received a $300,000 research grant and won the grand prize at the 2018 Minnesota Cup startup competition.
