A Bracelet That Helps

October 07, 2018

“And when you want something, all the universe conspires in helping you achieve it.” Paulo Coelho, “The Alchemist.”

This is the first thing that HabitAware co-founder and designer Aneela Idnani told me when I asked her how she went from wanting a device to help her with her bad habit of hair pulling to leading a company that received a $300,000 research grant and won the grand prize at the 2018 Minnesota Cup startup competition.




Also in Press

HabitAware Receives $300,000 Grant to Advance Work Treating Hair-Pulling Disorder

April 10, 2019

Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool for self-administration of Habit Reversal Training (HRT), one of few verified treatments currently in existence.

Read More

A New Tool to Overcome Skin and Hair Picking Disorders

April 10, 2019

You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious — giving you the ability to then consciously say to yourself “my hands are not where I want them to be”.

Read More

HabitAware, Minneapolis mental health startup, wins MEDA's $1 million challenge for minority entrepreneurs

January 30, 2019

HabitAware, a St. Louis Park-based mental health startup, was awarded $400,000 on Wednesday for winning the Metropolitan Economic Development Association's inaugural "$1 million challenge" for minority entrepreneurs.

Read More

Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)