The grand prize winner of the six-week program is HabitAware, a behavior modification wearable that alerts the user when they are performing nervous or anxious behaviors. Born from the developer’s personal struggle, the device helps individuals with Trichotillomania and other body-focused repetitive behaviors (BFRB) by creating awareness of the undesirable action.
"The first step is being aware and bringing it to your attention... [Keen2] really is a brilliant idea."
–Howie Mandel on the Marcus Lemonis podcast
