It is becoming more and more difficult to stand out against the crowded market for activity trackers and smartwatches. Simply counting steps, distance, calories, and heart rate is not enough to distinguish yourself from the pack. This is where a company called HabitAware comes in with a refreshing new idea.
Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.
It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:
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