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Eureka Park Preview: Retrain Your Brain With Keen By HabitAware

December 07, 2017

 
12/07/2017, Robert Morris

Aneela Kumar is a Minneapolis based entrepreneur that appears to be just another one of those passionate, innovative, hard working women. But for over 20 years she had a secret. She was a hair puller. She would find herself pulling her hair out after the fact, not even realizing she did it.

Like all true entrepreneurs, she had to figure out a way to solve this problem for herself. She knew that somehow she could use technology to do this and the idea for Keen was born.




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HabitAware Receives $300,000 Grant to Advance Work Treating Hair-Pulling Disorder

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Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool for self-administration of Habit Reversal Training (HRT), one of few verified treatments currently in existence.

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A New Tool to Overcome Skin and Hair Picking Disorders

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You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious — giving you the ability to then consciously say to yourself “my hands are not where I want them to be”.

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Best Inventions 2018: Bracelets That Help Kick Bad Habits

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TIME Magazine Best Inventions 2018: HabitAware Bracelets That Help Kick Bad Habits
Aneela Idnani hid her stress-induced hair pulling for 20 years. So she founded a company, HabitAware, to create one. Its flagship product: Keen, a sleek, smart bracelet that users program to pick up on repetitive motions, such as hair pulling, skin picking or nail biting.

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Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)

Ready for "Keen" Awareness?

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