Aneela Kumar is a Minneapolis based entrepreneur that appears to be just another one of those passionate, innovative, hard working women. But for over 20 years she had a secret. She was a hair puller. She would find herself pulling her hair out after the fact, not even realizing she did it.
Like all true entrepreneurs, she had to figure out a way to solve this problem for herself. She knew that somehow she could use technology to do this and the idea for Keen was born.
Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.
It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:
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