Fictiv and SOSV Partner to Support Innovative Hardware Startups
May 25, 2016
The world’s first and largest hardware accelerator, HAX has offices in San Francisco, New York, and Shenzhen, China, to provide companies unique global end-to-end support. Notably, three HAX startups, including habit-improving wearable device Liv, were recently named “Startups to Watch” by TechCrunch.
Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool for self-administration of Habit Reversal Training (HRT), one of few verified treatments currently in existence.
You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious — giving you the ability to then consciously say to yourself “my hands are not where I want them to be”.
Aneela Idnani hid her stress-induced hair pulling for 20 years. So she founded a company, HabitAware, to create one. Its flagship product: Keen, a sleek, smart bracelet that users program to pick up on repetitive motions, such as hair pulling, skin picking or nail biting.