"This is the perfect time to get hold of my skin picking." ~ Natasha on using Keen during social distancing.

First-ever national ethnic minority entrepreneurs challenge awards $1.475 million in financing

January 31, 2019

Nine ethnic-minority business owners from across the country competed in the finals event for Meda’s $1 Million Challenge Powered by Chase at the Twin Cities Public Television (TPT) Studios in St. Paul.

HabitAware offers wearable technology that helps people with body-focused repetitive behaviors, such as compulsive hair pulling or nail biting, take control of their condition. It was awarded $400,000 in financing.




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Dealing with the stress of everyday life can be rough, and that’s outside of the added pressure of a global pandemic. As COVID-19 continues to disrupt our sense of daily normalcy, countless Minnesotans are facing uncertainty, isolation, and fear.

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What’s putting the “Mo” back into “Mo-town”? Business still goes on.

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Have you heard of trichotillomania? How about dermatillomania? Both are known as “body-part repetitive behaviors”—in this case, hair pulling and skin pulling. To help break habits like these, Minneapolis-based HabitAwaredeveloped a smart bracelet called Keen that detects repeated motions and issues a vibration to alert users to their actions.

Now, in the age of coronavirus, the Keen bracelet has found a new way to help.

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Aneela Idnani Joins Dave Lee on WCCO

March 26, 2020

Habitaware is a smart tech bracelet that let's you know where your hands are at all times. Aneela Idnani joins Dave Lee to talk about how this could help others during the Coronavirus.

Listen here!

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Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)