First-ever national ethnic minority entrepreneurs challenge awards $1.475 million in financing

January 31, 2019

Nine ethnic-minority business owners from across the country competed in the finals event for Meda’s $1 Million Challenge Powered by Chase at the Twin Cities Public Television (TPT) Studios in St. Paul.

HabitAware offers wearable technology that helps people with body-focused repetitive behaviors, such as compulsive hair pulling or nail biting, take control of their condition. It was awarded $400,000 in financing.

Also in Press

HabitAware with Howie Mandel: One Hundred Percent with Marcus Lemonis

September 02, 2021

Aneela Idnani had been suffering in shame for over 20 years from a mental disorder that affects over 20 million people. She was ripping out her hair and she wasn’t able to turn it off. Aneela and her husband banded together to make a device that could help combat compulsive repetitive behavior and a business was formed. Marcus sits down with Aneela to understand her story, her business and goals. He also invites the perfect guest to join the conversation. Although Howie Mandel has been open about his mental health struggles for years, there was a time when he too was desperate to hide his condition

Reentering the World With Anxiety Eyebrows by Jessica Defino

July 21, 2021

"“The first step, as a certified trichologist, is to address this as a mental-health and behavioral condition, not a hair condition,” Bridgette Hill says. To reduce the frequency and severity of hair-pulling episodes, she recommends seeking out a mental-health professional, joining a support group, or trying the HabitAware Keen, a smart bracelet that essentially trains you out of your triggers."

HabitAware Announces Keen2 Smart Bracelet

November 20, 2020

HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:

Keen2

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.25 inches (13.3 cm)
max: 7.50 inches (19.0 cm)

Large
Fits adults with large wrists
min: 6.15 inches (15.6 cm)
max: 8.50 inches (21.6 cm)

Sporty Keen (original)

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.1 inches (13.0 cm)
max: 6.8 inches (17.2 cm)

Medium/Large
Fits adults with medium-large wrists
min: 6.3 inches (16.0 cm)
max: 8.2 inches (20.8 cm)