HabitAware anti-compulsive behavior firm wins SBIR grant

December 13, 2019

Founders Aneela and Sameer Kumar of HabitAware with the "Keen" behavior-alerting bracelet.

HabitAware, a 2018 Minnesota Cup entrepreneur sweepstakes grand prize winner, has been awarded a $225,000 Small Business Innovation Research (SBIR) grant by the National Science Foundation to improve its “real-time” awareness solution for those who suffer from body-focused repetitive behaviors, such as nail biting, skin picking or hair pulling.

Read more here!




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"You probably know someone who bites their nails. Heck, it's so common you might even do it yourself. But while you might dismiss it as just a 'bad habit,' it's actually categorized as a Body-Focused Repetitive Behavior (BFRB) — a general term for a group of related disorders that involve the manipulation of hair or skin on the body."
"To go along with this mindfulness recognition, I've found it helpful to have a Keen bracelet, made specifically for people with BFRBs by the company HabitAware. They buzz when your hands are in your trigger area so you can take a second to re-assess. I've found this bracelet to be extremely effective in noticing patterns, plus it even has an app to show you your progress and determine patterns."
 

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HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:


Keen2


Sporty Keen (original)