This week, a Twin Cities couple, Sameer and Aneela Idnani Kumar,, won first place in the nation’s largest competition for entrepreneurs. The Minnesota Cup’s grand prize of $50,000 went to a company called HabitAware. The company make a tracker called Keen that is worn on the wrist. It’s for people who need help managing impulse control issues like hair pulling, skin picking, nail biting and thumb sucking.
"The first step is being aware and bringing it to your attention... [Keen2] really is a brilliant idea."
–Howie Mandel on the Marcus Lemonis podcast
