Habitaware – Breakthrough technology for habit awareness and BFRBs

The physical consequence of repetitively pulling one's own hair causes the person immense shame and embarrassment so people with trichotillomania, like co-founder of Habitaware Aneela Kumar, often suffer in silence, going to great lengths to hide the evidence of their shame. It was only when Aneela married Sameer Kumar and he one day discovered that she had no eyebrows that she decided to tell someone the secret she had kept for 20 years. 

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"The first step is being aware and bringing it to your attention... [Keen2] really is a brilliant idea."

–Howie Mandel on the Marcus Lemonis podcast

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