HabitAware, Carrot Health Take Top Awards At 2018 Minnesota Cup
October 10, 2018
HabitAware, a Minneapolis company that makes a bracelet to help people control habits and tics like pulling hair and sucking thumbs, won the $50,000 grand prize the 14th annual Minnesota Cup business competition Monday.
At 17 years old, Aneela Idnani was struggling with the loss of her father. Over time, she developed a mental health condition known as Trichotillomania, a compulsion to unknowingly pull out one’s hair as a self-soothing mechanism.
Director of Awareness with HabitAware, Ellen Crupi, says she has a common, yet unspoken disorder called Trichotillomania (trik-o-til-o-MAY-nee-uh). Crupi spoke with Keni Mac on Loving Living Local, sharing her journey battling the compulsive hair-pulling disorder since she was 10 years old. Trichotillomania is a mental health disorder involving recurrent, irresistible urges to pull out hair from one’s own scalp, eyebrows, eyelashes, or other areas of the body, despite trying to stop.