Today HabitAware launched a pre-order campaign for its flagship product – a smart bracelet called Liv, that is aimed at managing Body Focused Repetitive Behaviors (BFRBs) like hair pulling disorder (trichotillomania), nail biting (onychophagia), skin picking (excoriation disorder, previously dermatillomania), and thumb-sucking.

"The first step is being aware and bringing it to your attention... [Keen2] really is a brilliant idea."
–Howie Mandel on the Marcus Lemonis podcast