Most people have a bad habit. It could be something annoying but mostly harmless, like hitting the snooze button. But for others, like HabitAware co-founder Aneela Idnani, repetitive body behaviors are part of a larger, more complicated mental health issue.
Over the last two years, Idnani, her husband and a small, dedicated team of Twin Cities techies have worked to build HabitAware, a health tech company whose Keen bracelet aims to people be more aware of body-focused repetitive behaviors like nail biting or hair pulling.
Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.
It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:
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