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HabitAware Keen on Destigmatizing Mental Illness
Most people have a bad habit. It could be something annoying but mostly harmless, like hitting the snooze button. But for others, like HabitAware co-founder Aneela Idnani, repetitive body behaviors are part of a larger, more complicated mental health issue.
Over the last two years, Idnani, her husband and a small, dedicated team of Twin Cities techies have worked to build HabitAware, a health tech company whose Keen bracelet aims to people be more aware of body-focused repetitive behaviors like nail biting or hair pulling.
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Best Inventions 2018: Bracelets That Help Kick Bad Habits
Aneela Idnani hid her stress-induced hair pulling for 20 years. So she founded a company, HabitAware, to create one. Its flagship product: Keen, a sleek, smart bracelet that users program to pick up on repetitive motions, such as hair pulling, skin picking or nail biting.
After Minnesota Cup win, tech startup HabitAware works on fundraising round
For most people, biting their nails is just a bad habit, but for many with mental health issues, it’s a symptom of something much more serious. Moreover, if this helps people who pull hair, a condition known as trichotillomania, it also could help folks who pick their skin or binge eat to satisfy anxieties. The HabitAware founders are in the process of raising up to $2 million in their inaugural formal round of capital raising.
Investor Arlan Hamilton urges peers to support diverse startups
Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.
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