Sizing Guide
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HabitAware Keen on Destigmatizing Mental Illness
Most people have a bad habit. It could be something annoying but mostly harmless, like hitting the snooze button. But for others, like HabitAware co-founder Aneela Idnani, repetitive body behaviors are part of a larger, more complicated mental health issue.
Over the last two years, Idnani, her husband and a small, dedicated team of Twin Cities techies have worked to build HabitAware, a health tech company whose Keen bracelet aims to people be more aware of body-focused repetitive behaviors like nail biting or hair pulling.
Also in Press
HabitAware Receives $300,000 Grant to Advance Work Treating Hair-Pulling Disorder
Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool for self-administration of Habit Reversal Training (HRT), one of few verified treatments currently in existence.
A New Tool to Overcome Skin and Hair Picking Disorders
You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious — giving you the ability to then consciously say to yourself “my hands are not where I want them to be”.
Best Inventions 2018: Bracelets That Help Kick Bad Habits
Aneela Idnani hid her stress-induced hair pulling for 20 years. So she founded a company, HabitAware, to create one. Its flagship product: Keen, a sleek, smart bracelet that users program to pick up on repetitive motions, such as hair pulling, skin picking or nail biting.