HabitAware Receives $300,000 NIH Research Grant to Develop Innovative Awareness Bracelet as a Treatment for Trichotillomania (Hair Pulling Disorder)
August 09, 2018
HabitAware was awarded a $300,000 federal research grant from the National Institute of Mental Health to further develop and test its innovative wearable device for treating trichotillomania, a debilitating mental health disorder that involves compulsive hair pulling and affects 180 million people worldwide.
Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool for self-administration of Habit Reversal Training (HRT), one of few verified treatments currently in existence.
You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious — giving you the ability to then consciously say to yourself “my hands are not where I want them to be”.
Aneela Idnani hid her stress-induced hair pulling for 20 years. So she founded a company, HabitAware, to create one. Its flagship product: Keen, a sleek, smart bracelet that users program to pick up on repetitive motions, such as hair pulling, skin picking or nail biting.