HabitAware Receives $300,000 NIH Research Grant to Develop Innovative Awareness Bracelet as a Treatment for Trichotillomania (Hair Pulling Disorder)
August 09, 2018
HabitAware was awarded a $300,000 federal research grant from the National Institute of Mental Health to further develop and test its innovative wearable device for treating trichotillomania, a debilitating mental health disorder that involves compulsive hair pulling and affects 180 million people worldwide.
Aneela Idnani had been suffering in shame for over 20 years from a mental disorder that affects over 20 million people. She was ripping out her hair and she wasn’t able to turn it off. Aneela and her husband banded together to make a device that could help combat compulsive repetitive behavior and a business was formed. Marcus sits down with Aneela to understand her story, her business and goals. He also invites the perfect guest to join the conversation. Although Howie Mandel has been open about his mental health struggles for years, there was a time when he too was desperate to hide his condition
"“The first step, as a certified trichologist, is to address this as a mental-health and behavioral condition, not a hair condition,” Bridgette Hill says. To reduce the frequency and severity of hair-pulling episodes, she recommends seeking out a mental-health professional, joining a support group, or trying the HabitAware Keen, a smart bracelet that essentially trains you out of your triggers."