HabitAware Wins Logic PD’s Inaugural Digital Product Innovation Challenge
November 30, 2015
HabitAware is wearable behavior modification tool that alerts when nervous or anxious undesirable body-focused repetitive behaviors are made. The idea for HabitAware was born last fall at IOT Hackday and the plan is to bring the product to market in early 2016 with the funds applied towards prototyping.
Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool for self-administration of Habit Reversal Training (HRT), one of few verified treatments currently in existence.
You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious — giving you the ability to then consciously say to yourself “my hands are not where I want them to be”.
Aneela Idnani hid her stress-induced hair pulling for 20 years. So she founded a company, HabitAware, to create one. Its flagship product: Keen, a sleek, smart bracelet that users program to pick up on repetitive motions, such as hair pulling, skin picking or nail biting.