HabitAware is wearable behavior modification tool that alerts when nervous or anxious undesirable body-focused repetitive behaviors are made. The idea for HabitAware was born last fall at IOT Hackday and the plan is to bring the product to market in early 2016 with the funds applied towards prototyping.
Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.
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