Haptics to Break Habits

Aneela and Sameer (her husband and co-founder) saw an opportunity with this particular condition, to “raise awareness” in an entirely different way. As tech-savvy individuals, they had the idea to use haptics to draw a sufferer’s attention to their repetitive behavior, making them aware of it so that they could choose to stop. 

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HabitAware Trichotillomania Solution

"The first step is being aware and bringing it to your attention... [Keen2] really is a brilliant idea."

–Howie Mandel on the Marcus Lemonis podcast

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