Aneela and Sameer (her husband and co-founder) saw an opportunity with this particular condition, to “raise awareness” in an entirely different way. As tech-savvy individuals, they had the idea to use haptics to draw a sufferer’s attention to their repetitive behavior, making them aware of it so that they could choose to stop.

"The first step is being aware and bringing it to your attention... [Keen2] really is a brilliant idea."
–Howie Mandel on the Marcus Lemonis podcast