The company’s founder, Aneela Idnani Kumar, had a serious hair-pulling problem, and set out with her husband, Sameer, to develop a bracelet that would learn to detect the repeated motions associated with those types of subconscious bad habits and then issue haptic alerts to help users curb them.
Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.
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