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Here Come the Digital Overlords

June 07, 2016

The company’s founder, Aneela Idnani Kumar, had a serious hair-pulling problem, and set out with her husband, Sameer, to develop a bracelet that would learn to detect the repeated motions associated with those types of subconscious bad habits and then issue haptic alerts to help users curb them.




Also in Press

Aneela Idnani Joins Dave Lee on WCCO

March 26, 2020

Habitaware is a smart tech bracelet that let's you know where your hands are at all times. Aneela Idnani joins Dave Lee to talk about how this could help others during the Coronavirus.

Listen here!

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A New Demographic Embraces HabitAware Amid COVID-19 Outbreak

March 24, 2020

HabitAware, a Twin Cities tech company, creating a bracelet to make users aware of behaviors like nail-biting has found a new mission during the COVID-19 outbreak: getting people to stop touching their faces.

The HabitAware team hopes the situation will help more people empathize with those fighting body-focused repetitive behaviors.

“For me, the silver lining is that we as BFRBers finally have something that the world can relate to,” said cofounder, Aneela Idnani, “I think this will help us be more comfortable in seeking support from friends and family, and shift from hiding to healing.”

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Mental health startup gets NSF funding for therapeutic bracelet

January 04, 2020

Minneapolis mental health startup HabitAware has been awarded a grant for just under $225,000 from a division of the National Science Foundation to continue the development of Keen, a bracelet intended to stop body-focused repetitive behaviors.

Read more here!

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Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)