Here Come the Digital Overlords

The company’s founder, Aneela Idnani Kumar, had a serious hair-pulling problem, and set out with her husband, Sameer, to develop a bracelet that would learn to detect the repeated motions associated with those types of subconscious bad habits and then issue haptic alerts to help users curb them.

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HabitAware Trichotillomania Solution

"The first step is being aware and bringing it to your attention... [Keen2] really is a brilliant idea."

–Howie Mandel on the Marcus Lemonis podcast

Buy Keen2