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Here Come the Digital Overlords
The company’s founder, Aneela Idnani Kumar, had a serious hair-pulling problem, and set out with her husband, Sameer, to develop a bracelet that would learn to detect the repeated motions associated with those types of subconscious bad habits and then issue haptic alerts to help users curb them.
Also in Press
Best Inventions 2018: Bracelets That Help Kick Bad Habits
Aneela Idnani hid her stress-induced hair pulling for 20 years. So she founded a company, HabitAware, to create one. Its flagship product: Keen, a sleek, smart bracelet that users program to pick up on repetitive motions, such as hair pulling, skin picking or nail biting.
After Minnesota Cup win, tech startup HabitAware works on fundraising round
For most people, biting their nails is just a bad habit, but for many with mental health issues, it’s a symptom of something much more serious. Moreover, if this helps people who pull hair, a condition known as trichotillomania, it also could help folks who pick their skin or binge eat to satisfy anxieties. The HabitAware founders are in the process of raising up to $2 million in their inaugural formal round of capital raising.
Investor Arlan Hamilton urges peers to support diverse startups
Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.
