Aneela Kumar counts herself as one of those people, desperate to find a way to stop the habit specifically called trichotillomania. Left with eyebrows and eyelashes so thinned they were barely visible after 20 years, she looked for a device she could lean on to wean herself from the behavior, finding none. So she invented one.

"The first step is being aware and bringing it to your attention... [Keen2] really is a brilliant idea."
–Howie Mandel on the Marcus Lemonis podcast