Meet These 5 Amazing Women Founders At Eureka Park

January 04, 2018


1/4/2018 Andrea Baker

Aneela Kumar is an entrepreneur that’s been pulling her hair out, literally, all of her life. It’s not just because she’s busy. It’s not because she’s an entrepreneur moving in 100 different directions at a time. It’s not a figure of speech. Kumar has been pulling her hair out since she was a kid and she knew she needed to find a way to stop it.

That’s when she came up with the idea for Keen, a unique wearable that uses a motion sensor to help stop people from bad habits like pulling your hair, fidgeting, scratching and more. When the user’s hands make the motion that they’re about to do their bad habit they get haptic feedback reminding them to stop. And it works.




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November 20, 2018

TIME Magazine Best Inventions 2018: HabitAware Bracelets That Help Kick Bad Habits
Aneela Idnani hid her stress-induced hair pulling for 20 years. So she founded a company, HabitAware, to create one. Its flagship product: Keen, a sleek, smart bracelet that users program to pick up on repetitive motions, such as hair pulling, skin picking or nail biting.

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After Minnesota Cup win, tech startup HabitAware works on fundraising round

November 18, 2018

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For most people, biting their nails is just a bad habit, but for many with mental health issues, it’s a symptom of something much more serious. Moreover, if this helps people who pull hair, a condition known as trichotillomania, it also could help folks who pick their skin or binge eat to satisfy anxieties.  The HabitAware founders are in the process of raising up to $2 million in their inaugural formal round of capital raising.

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Investor Arlan Hamilton urges peers to support diverse startups

November 15, 2018

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Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.

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Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)

Ready for "Keen" Awareness?

Our 3-min email shares 1 actionable tip weekly to help you manage your hair pulling, nail biting or skin picking & CHANGE FOR THE BETTER.