Aneela Kumar is an entrepreneur that’s been pulling her hair out, literally, all of her life. It’s not just because she’s busy. It’s not because she’s an entrepreneur moving in 100 different directions at a time. It’s not a figure of speech. Kumar has been pulling her hair out since she was a kid and she knew she needed to find a way to stop it.
That’s when she came up with the idea for Keen, a unique wearable that uses a motion sensor to help stop people from bad habits like pulling your hair, fidgeting, scratching and more. When the user’s hands make the motion that they’re about to do their bad habit they get haptic feedback reminding them to stop. And it works.
Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.
It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:
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