Mental health becomes market for health-tech startups
January 17, 2019
A growing number of Twin Cities startups are launching to tackle mental- and behavioral-health conditions with software and other technology. Aneela Idnani Kumar, Co-Founder of HabitAware, discusses Keen, a smart bracelet that senses specific behaviors and makes you aware of them.
Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool for self-administration of Habit Reversal Training (HRT), one of few verified treatments currently in existence.
You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious — giving you the ability to then consciously say to yourself “my hands are not where I want them to be”.