Minnesota tech company wins first prize in '$1 Million Challenge' for minority entrepreneurs

January 31, 2019

HabitAware, a MN tech startup that developed a smart awareness tracker called Keen, was awarded top honor at the Metropolitan Economic Development Association’s (Meda) $1 Million Challenge startup competition this week. 



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Introducing New Habits

October 07, 2021

"Something I have struggled with, for literally over 20 years, is pulling my hair out. I’m not talking about those silly cartoon moments, where a character is “pulling their hair out” because they’re frustrated. This is something that’s much more in-depth, and more serious. Hair-pulling falls under the category of Body-focused repetitive behaviours or BFRBs, for short. This also includes nail-biting, and skin picking, etc."

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Trichotillomania: From Concealing to Healing

October 07, 2021

"My name is Aneela Idnani. I am cofounder of HabitAware and I pull out my hair. 

Whew. 

Are you wondering how I can be so open about my trichotillomania?"

Read more on This is My Brave

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What Living with Trichotillomania Is Really Like

October 07, 2021

"You probably know someone who bites their nails. Heck, it's so common you might even do it yourself. But while you might dismiss it as just a 'bad habit,' it's actually categorized as a Body-Focused Repetitive Behavior (BFRB) — a general term for a group of related disorders that involve the manipulation of hair or skin on the body."
"To go along with this mindfulness recognition, I've found it helpful to have a Keen bracelet, made specifically for people with BFRBs by the company HabitAware. They buzz when your hands are in your trigger area so you can take a second to re-assess. I've found this bracelet to be extremely effective in noticing patterns, plus it even has an app to show you your progress and determine patterns."
 

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HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:


Keen2


Sporty Keen (original)