Aneela Idnani Kumar’s pursuit of product to help address her own mental health disorder, trichotillomania, is today the foundation for HabitAware, a startup that recently won the grand prize in the Minnesota Cup business-idea competition.

Awareness is Key to Control
Is reading a trigger for you?
The Keen2 bracelet was created out of personal need. It's gesture detection technology allows it to vibrate when it detects you doing your behavior, and sends you a signal to take care of yourself. Identify triggers, find patterns, and redirect urges with Keen2.