Aneela Idnani Kumar’s pursuit of product to help address her own mental health disorder, trichotillomania, is today the foundation for HabitAware, a startup that recently won the grand prize in the Minnesota Cup business-idea competition.
You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious — giving you the ability to then consciously say to yourself “my hands are not where I want them to be”.
It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order: