Q&A with Aneela Idnani Kumar, who turned a bad habit into a Minnesota Cup-winning idea

Aneela Idnani Kumar’s pursuit of product to help address her own mental health disorder, trichotillomania, is today the foundation for HabitAware, a startup that recently won the grand prize in the Minnesota Cup business-idea competition.

Back to blog
HabitAware Trichotillomania Solution

"The first step is being aware and bringing it to your attention... [Keen2] really is a brilliant idea."

–Howie Mandel on the Marcus Lemonis podcast

Buy Keen2