Q&A with Aneela Idnani Kumar, who turned a bad habit into a Minnesota Cup-winning idea

October 31, 2018

Aneela Idnani Kumar’s pursuit of product to help address her own mental health disorder, trichotillomania, is today the foundation for HabitAware, a startup that recently won the grand prize in the Minnesota Cup business-idea competition.

Also in Press

mHUB Member Spotlight: HabitAware

January 20, 2023

BFRBs aren't just bad habits that can be broken by sheer power of will— long-term treatment consists of identifying and treating the root cause of the behaviors, and even then, it's not guaranteed that they will stop. Many individuals suffering with BFRBs find themselves subconsciously repeating the behaviors, making it all that more difficult to combat them in the day-to-day.

Game-changing device for people with body-focused repetitive behaviors

September 14, 2022

At 17 years old, Aneela Idnani was struggling with the loss of her father. Over time, she developed a mental health condition known as Trichotillomania, a compulsion to unknowingly pull out one’s hair as a self-soothing mechanism.

With Keen Awareness, Aneela Idnani Is Helping People Break The Cycle Of Body-Focused Repetitive Behaviors

August 11, 2022

HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:

Keen2

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.25 inches (13.3 cm)
max: 7.50 inches (19.0 cm)

Large
Fits adults with large wrists
min: 6.15 inches (15.6 cm)
max: 8.50 inches (21.6 cm)

Sporty Keen (original)

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.1 inches (13.0 cm)
max: 6.8 inches (17.2 cm)

Medium/Large
Fits adults with medium-large wrists
min: 6.3 inches (16.0 cm)
max: 8.2 inches (20.8 cm)