Q&A with Aneela Idnani Kumar, who turned a bad habit into a Minnesota Cup-winning idea

October 31, 2018

Aneela Idnani Kumar’s pursuit of product to help address her own mental health disorder, trichotillomania, is today the foundation for HabitAware, a startup that recently won the grand prize in the Minnesota Cup business-idea competition.

Also in Press

Reentering the World With Anxiety Eyebrows by Jessica Defino

July 21, 2021

"“The first step, as a certified trichologist, is to address this as a mental-health and behavioral condition, not a hair condition,” Bridgette Hill says. To reduce the frequency and severity of hair-pulling episodes, she recommends seeking out a mental-health professional, joining a support group, or trying the HabitAware Keen, a smart bracelet that essentially trains you out of your triggers."

HabitAware Announces Keen2 Smart Bracelet

November 20, 2020

Keen2 enables mental health community to replace unwanted behaviors with healthier alternatives

November 20, 2020

HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:

Keen2

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.25 inches (13.3 cm)
max: 7.50 inches (19.0 cm)

Large
Fits adults with large wrists
min: 6.15 inches (15.6 cm)
max: 8.50 inches (21.6 cm)

Sporty Keen (original)

Small/Medium
Fits kids and adults with small-medium wrists
min: 5.1 inches (13.0 cm)
max: 6.8 inches (17.2 cm)

Medium/Large
Fits adults with medium-large wrists
min: 6.3 inches (16.0 cm)
max: 8.2 inches (20.8 cm)