Q&A with Aneela Idnani Kumar, who turned a bad habit into a Minnesota Cup-winning idea

October 31, 2018

Aneela Idnani Kumar’s pursuit of product to help address her own mental health disorder, trichotillomania, is today the foundation for HabitAware, a startup that recently won the grand prize in the Minnesota Cup business-idea competition.




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Reentering the World With Anxiety Eyebrows by Jessica Defino
Reentering the World With Anxiety Eyebrows by Jessica Defino

July 21, 2021

"“The first step, as a certified trichologist, is to address this as a mental-health and behavioral condition, not a hair condition,” Bridgette Hill says. To reduce the frequency and severity of hair-pulling episodes, she recommends seeking out a mental-health professional, joining a support group, or trying the HabitAware Keen, a smart bracelet that essentially trains you out of your triggers."

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HabitAware Announces Keen2 Smart Bracelet
HabitAware Announces Keen2 Smart Bracelet

November 20, 2020

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Keen2 enables mental health community to replace unwanted behaviors with healthier alternatives
Keen2 enables mental health community to replace unwanted behaviors with healthier alternatives

November 20, 2020

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HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:


Keen2


Sporty Keen (original)