, from startup HabitAware, grew out of founder Aneela Idnani Kumar’s two-decade struggle with trichotillomania, a disorder where sufferers distractedly pull out their own eyebrows and lashes. &media=http://cdn.shopify.com/s/files/1/3005/3494/files/malay-mail-habitaware-press_large.png?v=1523035222){kind=link}
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These clever apps will help you break many of your worst habits
The Keen bracelet (from US$149), from startup HabitAware, grew out of founder Aneela Idnani Kumar’s two-decade struggle with trichotillomania, a disorder where sufferers distractedly pull out their own eyebrows and lashes.
Also in Press
Hard Habits to Break
Ellen Crupi can easily recall when she first pulled out a strand of her long dark hair in the same way some people might remember their first kiss or losing their first tooth. She was 12 years old and in gym class at her suburban Rhode Island middle school, waiting for teams to be chosen.
“I was probably just playing with my hair to calm myself down, and I pulled a piece out. I don’t know why,” says the 54-year-old Crupi, who lives in Bethesda. “Ever since that moment, I was hooked. I just felt a zing.”
Pulling out her hair became a coping mechanism for Crupi, a way to tackle anxiety or even boredom, and nothing she was too concerned about at first.
Inventors Helping Inventors #21 - Aneela Idnani
Alan interviews Aneela Idnani - inventor of the Keen bracelet.
Tune in to learn how, after suffering for years with a psychological disorder that caused her to pull out all her eyebrows, she invented a solution - the Keen bracelet.
The Keen bracelet has changed habits and touched thousands of lives all over the globe.
HabitAware Receives $300,000 Grant to Advance Work Treating Hair-Pulling Disorder
Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool for self-administration of Habit Reversal Training (HRT), one of few verified treatments currently in existence.