Aneela first contacted TLC in 2013, looking for solutions to her own trichotillomania. Now, four years later she has invented a technology to help many other BFRBers, as well as herself.
“Talking with so many people has helped me realize the disorder may always be with us, but it’s how we deal with it that counts,” said Aneela. “BFRBs are not welcome in our lives, but we can strive to get to a place where the space they occupy is tiny.”
In addition to financial support, Aneela consistently includes TLC in HabitAware’s public relations and marketing programs.
Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.
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