Sizing Guide
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TLC BFRB Donor Stories: Aneela Idnani of HabitAware
Aneela first contacted TLC in 2013, looking for solutions to her own trichotillomania. Now, four years later she has invented a technology to help many other BFRBers, as well as herself.
“Talking with so many people has helped me realize the disorder may always be with us, but it’s how we deal with it that counts,” said Aneela. “BFRBs are not welcome in our lives, but we can strive to get to a place where the space they occupy is tiny.”
In addition to financial support, Aneela consistently includes TLC in HabitAware’s public relations and marketing programs.
Also in Press
HabitAware Receives $300,000 Grant to Advance Work Treating Hair-Pulling Disorder
Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool for self-administration of Habit Reversal Training (HRT), one of few verified treatments currently in existence.
A New Tool to Overcome Skin and Hair Picking Disorders
You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious — giving you the ability to then consciously say to yourself “my hands are not where I want them to be”.
Best Inventions 2018: Bracelets That Help Kick Bad Habits
Aneela Idnani hid her stress-induced hair pulling for 20 years. So she founded a company, HabitAware, to create one. Its flagship product: Keen, a sleek, smart bracelet that users program to pick up on repetitive motions, such as hair pulling, skin picking or nail biting.