What’s putting the “Mo” back into “Mo-town”? Business still goes on.

March 30, 2020

Have you heard of trichotillomania? How about dermatillomania? Both are known as “body-part repetitive behaviors”—in this case, hair pulling and skin pulling. To help break habits like these, Minneapolis-based HabitAwaredeveloped a smart bracelet called Keen that detects repeated motions and issues a vibration to alert users to their actions.

Now, in the age of coronavirus, the Keen bracelet has found a new way to help.




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Game-changing device for people with body-focused repetitive behaviors
Game-changing device for people with body-focused repetitive behaviors

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At 17 years old, Aneela Idnani was struggling with the loss of her father. Over time, she developed a mental health condition known as Trichotillomania, a compulsion to unknowingly pull out one’s hair as a self-soothing mechanism.

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With Keen Awareness, Aneela Idnani Is Helping People Break The Cycle Of Body-Focused Repetitive Behaviors
With Keen Awareness, Aneela Idnani Is Helping People Break The Cycle Of Body-Focused Repetitive Behaviors

August 11, 2022

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Vibrating bracelet helping control compulsive hair pulling disorder
Vibrating bracelet helping control compulsive hair pulling disorder

July 07, 2022

Director of Awareness with HabitAware, Ellen Crupi, says she has a common, yet unspoken disorder called Trichotillomania (trik-o-til-o-MAY-nee-uh). Crupi spoke with Keni Mac on Loving Living Local, sharing her journey battling the compulsive hair-pulling disorder since she was 10 years old. Trichotillomania is a mental health disorder involving recurrent, irresistible urges to pull out hair from one’s own scalp, eyebrows, eyelashes, or other areas of the body, despite trying to stop.

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HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:


Keen2


Sporty Keen (original)