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HabitAware, Carrot Health Take Top Awards At 2018 Minnesota Cup

October 10, 2018

HabitAware, a Minneapolis company that makes a bracelet to help people control habits and tics like pulling hair and sucking thumbs, won the $50,000 grand prize the 14th annual Minnesota Cup business competition Monday.

Minneapolis med-tech startup firm HabitAware wins the 2018 MN Cup

October 09, 2018

Minneapolis-based health-tech startup firm HabitAware is this year’s winner of the MN Cup, a yearly business contest open to Minnesota companies with less than $1 million in revenue.

HabitAware gets MN Cup’s $50,000 grand prize.

A Bracelet That Helps

October 07, 2018

“And when you want something, all the universe conspires in helping you achieve it.” Paulo Coelho, “The Alchemist.”

This is the first thing that HabitAware co-founder and designer Aneela Idnani told me when I asked her how she went from wanting a device to help her with her bad habit of hair pulling to leading a company that received a $300,000 research grant and won the grand prize at the 2018 Minnesota Cup startup competition.

#Trichotillomania: What it is & how you can take control with HabitAware CoFounder, Aneela Idnani

October 05, 2018


Aneela Idnani, Co-Founder & "Chief Trichster" at HabitAware joins eHealth Radio and the Health News & Technology Channels. She is the inspiration for HabitAware's Keen smart bracelet to help people overcome unwanted behaviors like compulsive hair pulling, skin picking and nail biting.

4 medtech startups vie for Minnesota high-tech awards

October 05, 2018

Three medtech startups that aim to help people with mobility are among the finalists for the Minnesota High Tech Association’s annual Tekne Awards. Another finalist makes a wearable device to help people break chronic habits.

Finalists Selected for Minnesota High Tech Association’s 2018 Tekne Awards

September 29, 2018

Finalists have been announced for the 2018 Tekne Awards, a program organized by the Minnesota High Tech Association to honor businesses across the state that are making contributions to technology and science.

Nine Divisional Winners Named in MN Cup Competition

September 21, 2018

HabitAware (Minority-led, Women-led)—Its wrist-worn wearable called Keen monitors a user’s bad habits to help them kick hair pulling, skin picking, nail biting and other nervous ticks.

The Backstage 100: HabitAware

September 01, 2018

Keen was created out of personal need — Aneela, one of the co-founders, suffered in isolation and shame from a hair pulling disorder (trichotillomania) for over 20 years until, with the increased awareness enabled by Keen, they were able to avoid the behavior.

Business People: Sunday, Aug. 26

August 26, 2018

HabitAware, Minneapolis, was awarded a $300,000 federal research grant from the National Institute of Mental Health to develop and test a wearable device for treating trichotillomania, a disorder that involves compulsive hair pulling.

‘You’ve got this bald spot on the top of your head'

August 24, 2018

Erin Bateman first started pulling out her hair when she was around 13. While she knew it was something other people didn’t do, at first she didn’t think too much about it. But then, friends and family started noticing the effects.

Why It's So Hard to Treat Compulsive Hair Pulling

August 23, 2018

Individuals living with BFRBs often keep their condition a secret, hiding the physical effects with makeup, wigs, and layers of clothing. As a result, many are surprised to learn just how common these disorders are.

Why I Pull My Hair Out

August 22, 2018

Christina Pearson was 14 years old when she started pulling out her hair, creating bald patches on her head. She was taken to a psychiatrist, but in 1970 there was no name for her disorder, and certainly no treatment.

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Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)