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HabitAware, Carrot Health, Nordic Waffles take top Minnesota Cup prizes

October 11, 2018

HabitAware, a Minneapolis-based maker of an "awareness tracker" bracelet designed to help wearers break bad habits, won the grand prize at this year's Minnesota Cup.

HabitAware, une start-up innovante développant une technologie pouvant aider à combattre les tics

October 11, 2018

HabitAware, une start-up technologique, développe un système intelligent visant à suivre le comportement d’une personne ayant des problèmes de tics. Ceux qui ont tendance à se tirer les cheveux, se ronger les ongles ou se toucher les mains peuvent parfaitement utiliser cette technologie.

HabitAware, basé à Minneapolis, a reçu un investissement supplémentaire de 30 000 dollars le mois dernier. Cette société fabrique des bracelets pour aider les gens à contrôler leurs mauvaises habitudes et à éviter les tics. L’entreprise a d’ailleurs remporté la 14e édition du concours commercial de la Coupe du Minnesota et a remporté un prix de 50 000 dollars.

10 Finalists Named in $1 Million Ethnic Minority Entrepreneurs Challenge and $30,000 in Cash Prizes Awarded

October 11, 2018

Ethnic minority business owners from across the country competed in a speed pitching event in St. Paul on Wednesday night as part of Twin Cities Startup Week. 

Wednesday’s top scoring entrant, HabitAware received a $15,000 cash prize. The top woman-owned entrant, also HabitAware, received an additional $10,000 in cash.

HabitAware Bracelet Can Help Break Your Bad Habits

October 11, 2018

This week, a Twin Cities couple, Aneela Idnani Kumar and Sameer Kumar, won first place in the nation’s largest competition for entrepreneurs. The Minnesota Cup’s grand prize of $50,000 went to a company called HabitAware. The company make a tracker called Keen that is worn on the wrist. It’s for people who need help managing impulse control issues like hair pulling, skin picking, nail biting and thumb sucking.

HabitAware, maker of bracelet that minds annoying habits, wins the Minnesota Cup

October 11, 2018

HabitAware got its start two years ago when Aneela Idnani Kumar and her husband, Sameer, set out to use smart-wearable technology to treat an impulse-control disorder known as trichotillomania that involves pulling out one’s hair. She has had “trich” for more than 20 years.

How digital therapeutics fit into the larger mental health ecosystem

October 10, 2018

Increasingly, patients are turning to digital health tools for help, kick-starting a new industry. These emerging digital therapeutics and how they fit into the larger mental health ecosystem was the subject of an entrepreneur panel at the Manova Summit in Minneapolis, Minnesota.

HabitAware Claims 2018 Minnesota Cup Grand Prize

October 10, 2018

HabitAware, a tech startup developing a smart awareness tracker to stop behaviors like hair pulling, nail biting and skin picking, won first place in the Minnesota Cup Monday night, walking away with the competition’s $50,000 grand prize.

HabitAware, Carrot Health Take Top Awards At 2018 Minnesota Cup

October 10, 2018

HabitAware, a Minneapolis company that makes a bracelet to help people control habits and tics like pulling hair and sucking thumbs, won the $50,000 grand prize the 14th annual Minnesota Cup business competition Monday.

Minneapolis med-tech startup firm HabitAware wins the 2018 MN Cup

October 09, 2018

Minneapolis-based health-tech startup firm HabitAware is this year’s winner of the MN Cup, a yearly business contest open to Minnesota companies with less than $1 million in revenue.

HabitAware gets MN Cup’s $50,000 grand prize.

A Bracelet That Helps

October 07, 2018

“And when you want something, all the universe conspires in helping you achieve it.” Paulo Coelho, “The Alchemist.”

This is the first thing that HabitAware co-founder and designer Aneela Idnani told me when I asked her how she went from wanting a device to help her with her bad habit of hair pulling to leading a company that received a $300,000 research grant and won the grand prize at the 2018 Minnesota Cup startup competition.

#Trichotillomania: What it is & how you can take control with HabitAware CoFounder, Aneela Idnani

October 05, 2018


Aneela Idnani, Co-Founder & "Chief Trichster" at HabitAware joins eHealth Radio and the Health News & Technology Channels. She is the inspiration for HabitAware's Keen smart bracelet to help people overcome unwanted behaviors like compulsive hair pulling, skin picking and nail biting.

4 medtech startups vie for Minnesota high-tech awards

October 05, 2018

Three medtech startups that aim to help people with mobility are among the finalists for the Minnesota High Tech Association’s annual Tekne Awards. Another finalist makes a wearable device to help people break chronic habits.

Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)