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Press
Thank you to these amazing journalists and bloggers for sharing our story and Keen as a wearable device for positive behavior change. We appreciate your efforts to raise awareness of body focused repetitive behaviors, like trichotillomania (hair pulling disorder), dermatillomania (skin picking) & onychophagia (nail biting).
Inside Your Health: Trichotillomania
A Minneapolis woman spent years hiding her problem from everyone she knew. Now she's helping others around the world.
What started as a mindless motion Aneela Idnani Kumar used as a coping mechanism, developed into a rare mental disorder known as trichotillomania - compulsive hair pulling.
3M, Thomson Reuters, others win 2018 Tekne Awards
The Minnesota High Tech Association named 16 winners during its annual Tekne Awards including HabitAware, winner of Science and Technology Startup.
Best Inventions 2018: Bracelets That Help Kick Bad Habits
Aneela Idnani hid her stress-induced hair pulling for 20 years. So she founded a company, HabitAware, to create one. Its flagship product: Keen, a sleek, smart bracelet that users program to pick up on repetitive motions, such as hair pulling, skin picking or nail biting.
After Minnesota Cup win, tech startup HabitAware works on fundraising round
For most people, biting their nails is just a bad habit, but for many with mental health issues, it’s a symptom of something much more serious. Moreover, if this helps people who pull hair, a condition known as trichotillomania, it also could help folks who pick their skin or binge eat to satisfy anxieties. The HabitAware founders are in the process of raising up to $2 million in their inaugural formal round of capital raising.
HabitAware Makes Time’s List of Top 2018 Inventions
HabitAware, a Minneapolis-based tech startup developing a smart awareness tracker called Keen to stop behaviors like hair pulling, nail biting and skin picking, has been named on Time Magazine’s list of Best 2018 Inventions.
Time’s list includes 50 total devices in categories such as transportation, toys, sustainability and gadgets. HabitAware was highlighted in the health and wellness category along with six other companies.
Keen, HabitAware’s flagship product, helps users pick up on repetitive motions and vibrates when it catches them in the act. This kind of awareness-building is key to kicking compulsions for good. Keen retails for $149 and is on track to pass $1 million in sales this year, Time reports.
Investor Arlan Hamilton urges peers to support diverse startups
Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.
The Power of Telling Your Secret, with Aneela Idnani Kumar, HabitAware
For 20 years, Aneela Idnani Kumar had a secret. She spent her life in shame and embarrassment. One day, unexpectedly, her secret came to light. This moment transformed her life, and in the process, helped thousands of others.
She suffered from a debilitating mental health disorder that resulted in compulsive hair pulling. The condition is called trichotillomania. Trichotillomania is a mental condition that fits into the general category of Body-Focused Repetitive Behaviors (BFRBs).
MHTA venture conference focused on emerging tech issues
Several hundred investors, analysts, technologists and others interested in the commercialization of artificial intelligence, cybersecurity and blockchain technology attended this week’s annual "venture conference" of the Minnesota High Technology Association (MHTA). HabitAware, a recent Minnesota Cup winner and MEDA $1 million Challenge finalist, that helps people curb compulsive behavior such as nail biting, hair pulling and skin picking with a smart bracelet that notices the behavior and helps reverse the habit.
Q&A with Aneela Idnani Kumar, who turned a bad habit into a Minnesota Cup-winning idea
Call to Mind: Entrepreneurs tackle mental health and well-being
MPR's Chris Farrell hosted this Conversation on the Creative Economy at the MANOVA Summit, a global gathering at the Minneapolis Convention Center on the future of health and health care. Chris Farrell's guests were three high-tech entrepreneurs re-imagining how to provide mental health support, including Aneela Idnani Kumar, co-founder and president of HabitAware.
HabitAware wins Mn Cup and MEDA small-biz competition
HabitAware, designer of KEEN, a bracelet that helps people control compulsions such as hair-pulling and nail-biting, scored at the top of 19 contestants during the semifinal round Wednesday night of MEDA's $1 million competition for minority entrepreneurs.
The firm, created by Sameer and Aneela Idnani Kumar, earlier in the week won the grand prize at the Minnesota Cup business competition. They created a bracelet to detect gestures and vibrate when it senses destructive activity. At MEDA, HabitAware received $15,000 for its top score and another $10,000 for being the top-ranked, female-owned company.
Minority-owned businesses compete for $1M in ‘Shark Tank’-style competition in St. Paul
A St. Paul transportation startup is among 10 minority-owned businesses that will advance to the final round of a local “Shark Tank” reality TV-style competition.