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A New Demographic Embraces HabitAware Amid COVID-19 Outbreak

March 24, 2020

HabitAware, a Twin Cities tech company, creating a bracelet to make users aware of behaviors like nail-biting has found a new mission during the COVID-19 outbreak: getting people to stop touching their faces.

The HabitAware team hopes the situation will help more people empathize with those fighting body-focused repetitive behaviors.

“For me, the silver lining is that we as BFRBers finally have something that the world can relate to,” said cofounder, Aneela Idnani, “I think this will help us be more comfortable in seeking support from friends and family, and shift from hiding to healing.”

Mental health startup gets NSF funding for therapeutic bracelet

January 04, 2020

Minneapolis mental health startup HabitAware has been awarded a grant for just under $225,000 from a division of the National Science Foundation to continue the development of Keen, a bracelet intended to stop body-focused repetitive behaviors.

Read more here!

HabitAware Awarded Small Business Innovation Research Grant

December 14, 2019

Good money for good causes is something we can certainly get behind, and the latest news from HabitAware definitely fits the bill. The St. Louis Park-based company announced in a blog post that it has been awarded a Small Business Innovation Research (SBIR) grant for $224,795 by the National Science Foundation. This marks the second grant the company has received; it was awarded a $300,000 federal research grant from the National Institute of Mental Health in 2018.

Read more here!


HabitAware anti-compulsive behavior firm wins SBIR grant

December 13, 2019

Founders Aneela and Sameer Kumar of HabitAware with the "Keen" behavior-alerting bracelet.

HabitAware, a 2018 Minnesota Cup entrepreneur sweepstakes grand prize winner, has been awarded a $225,000 Small Business Innovation Research (SBIR) grant by the National Science Foundation to improve its “real-time” awareness solution for those who suffer from body-focused repetitive behaviors, such as nail biting, skin picking or hair pulling.

Read more here!

HabitAware awarded $225K grant from National Science Foundation

December 13, 2019

Minneapolis mental health startup HabitAware has been awarded a grant for just under $225,000 from a division of the National Science Foundation to continue the development of Keen, a bracelet intended to stop body-focused repetitive behaviors.

Read more here!

Health Tech Startup HabitAware Lands $225K Grant from National Science Foundation

December 12, 2019

St. Louis Park-based HabitAware has been awarded a $224,795 grant from the National Science Foundation.

The Small Business Innovation Research (SBIR) grant will be used to design and test a new sensor for HabitAware’s wearable device aimed at curbing obsessive behaviors like skin picking, hair pulling, and nail biting.

Read more here!


HabitAware Awarded $225K Grant From National Science Foundation

December 12, 2019

Minneapolis mental health startup HabitAware has been awarded a grant for just under $225,000 from a division of the National Science Foundation to continue the development of Keen, a bracelet intended to stop body-focused repetitive behaviors.

Read more here!

How to Help Clients With a Hair-Pulling Disorder

November 22, 2019

We are honored to share this piece by Ellen Crupi, the Director of Awareness at HabitAwareand a "Trichster" of 40+ years. Ellen tells us about growing-up with the recurrent and irresistible urge to pull at her hair.  

The Power of Telling Your Secret, with Aneela Idnani Kumar, HabitAware

November 15, 2019


An entrepreneur who is actually changing people’s lives (with a physical product)

October 31, 2019

In preparation for this interview, I went into a YouTube rabbit hole, learning about people who struggle with obsessive-compulsive behaviors. What I learned is that some people are really struggling with this stuff.

Read more here!

HabitAware's Aneela Idnani selected to national list of influential young executives (gallery)

October 23, 2019

Aneela Idnani of HabitAware have been selected to a national list of influential young executives.

The Business Journals’ Influencers: Rising Stars spotlights 100 executives who are having an impact early in their careers on business being done in cities across the nation. 

Read more here!

Twin Cities Startup Week, last year's diversity initiatives working, looks outstate

October 19, 2019

A winner of two awards last year points to how the event helped in "building connections and building relationships."

Read more here!



HabitAware Keen Sizing Guide

Not sure which size is right for you?

It's important that Keen has a snug fit on your wrist. Here's a quick guide to help you decide which bracelet size to order:


Keen2


Sporty Keen (original)