Investor’s Guide To Eureka Park: HabitAware

January 09, 2018

Bad habits become bad habits because we do them subconsciously. The key to Keen is that it trains your brain to recognize when you’re about to do your bad habit. Once it’s makes that recognition and notifies you, your more cognizant of it. Once you realize you’re doing it, it’s easier to stop. 

22 Minnesota Companies to Watch at CES 2018

January 08, 2018

A Twin Cities startup that created Keen, a smart bracelet that uses gesture detection to build a user’s awareness of unwanted, subconscious hand motions. Keen alerts the user in real-time so they can take control of compulsive behaviors such as hair pulling, nail biting, skin picking and others. Read Minne Inno’s story about the company here. … 

See The Minnesota Tech Appearing At CES 2018

January 08, 2018

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CES 2018: Tech preview of the show’s coolest new products

January 06, 2018

Several firms are seeking to treat undesired behavior via vibration-based “haptic” feedback. They include Keen – a smart bracelet that buzzes if it detects the wearer pulling their hair or picking their skin…

Meet These 5 Amazing Women Founders At Eureka Park

January 04, 2018

Aneela Kumar is an entrepreneur that’s been pulling her hair out, literally, all of her life. It’s not just because she’s busy. It’s not because she’s an entrepreneur moving in 100 different directions at a time. It’s not a figure of speech. Kumar has been pulling her hair out since she was a kid and … 

TLC BFRB Donor Stories: Aneela Idnani of HabitAware

December 27, 2017

Aneela first contacted TLC in 2013, looking for solutions to her own trichotillomania. Now, four years later she has invented a technology to help many other BFRBers, as well as herself. “Talking with so many people has helped me realize the disorder may always be with us, but it’s how we deal with it that counts,” 


Habitaware Keen Review

December 13, 2017

All in all, Keen is great at what it’s supposed to do – alerting you on unwanted repetitive behaviors. If you’re looking for a device to help you become more aware of your pulling/picking or any other type of BFRBs, look no further, as this is clearly the best option out there today.

Eureka Park Preview: Retrain Your Brain With Keen By HabitAware

December 07, 2017

Aneela Kumar is a Minneapolis based entrepreneur that appears to be just another one of those passionate, innovative, hard working women. But for over 20 years she had a secret. She was a hair puller. She would find herself pulling her hair out after the fact, not even realizing she did it. Like all true … 

Pulling your hair or picking at skin can be signs of serious disorders

November 26, 2017

Because people often are unaware of when they pull or pick, some have found that using an app-equipped bracelet called Keen helps control the habit. The bracelets are programmed to detect when the behaviors begin, then send a gentle vibration to alert the individual to stop. The bracelet has not been studied in clinical trials, but …


HabitAware’s Founder Talks Supporting Mental Health at Work [Guest Post]

November 14, 2017

As part of the 1 in 4 Americans with a mental health disorder, I never actually lied about taking a sick day “because I’m not feeling well,” but I never told the truth either. I didn’t want to tell my bosses that the reason I was skipping out on a work day was because …

HabitAware Keen is a “50 on Fire”

November 09, 2017

Every story and newsletter published by Minne Inno seeks to highlight local individuals and businesses driving change in Minnesota. With our first 50 on Fire celebration, we want to shine a little extra light on the ones that are truly setting the scene on fire. HabitAware was selected as a “50 on Fire” in …

9 Tips for Managing a Body-Focused Repetitive Behavior From People Who Have Them

November 08, 2017

Use a gadget. “Acceptance + mindfulness + fidgets. I don’t think I could have stopped [hair] pulling without all three of these. Once I got a jump start on the acceptance part, I learned that fidgets played a big role in the recovery of many, so I slowly built up a collection of …



Sizing Guide

Not sure which size is right for you?

It's important that Keen fits snugly. Here's a quick guide to help you decide which bracelet size to order:

(images not to scale)

Ready for "Keen" Awareness?

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