HabitAware Receives $300,000 Grant to Advance Work Treating Hair-Pulling Disorder

April 10, 2019

Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool for self-administration of Habit Reversal Training (HRT), one of few verified treatments currently in existence.

A New Tool to Overcome Skin and Hair Picking Disorders

April 10, 2019

You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious — giving you the ability to then consciously say to yourself “my hands are not where I want them to be”.

Best Inventions 2018: Bracelets That Help Kick Bad Habits

November 20, 2018

TIME Magazine Best Inventions 2018: HabitAware Bracelets That Help Kick Bad Habits
Aneela Idnani hid her stress-induced hair pulling for 20 years. So she founded a company, HabitAware, to create one. Its flagship product: Keen, a sleek, smart bracelet that users program to pick up on repetitive motions, such as hair pulling, skin picking or nail biting.

After Minnesota Cup win, tech startup HabitAware works on fundraising round

November 18, 2018

StarTribune HabitAware
For most people, biting their nails is just a bad habit, but for many with mental health issues, it’s a symptom of something much more serious. Moreover, if this helps people who pull hair, a condition known as trichotillomania, it also could help folks who pick their skin or binge eat to satisfy anxieties.  The HabitAware founders are in the process of raising up to $2 million in their inaugural formal round of capital raising.

Investor Arlan Hamilton urges peers to support diverse startups

November 15, 2018

Finance and Commerce HabitAware

Arlan Hamilton is founder and managing partner of Los Angeles-based Backstage Capital, which has invested more than $5 million in 100 startups whose high-potential founders are people of color, women or LGBTQ. Two of those startups are in Minnesota, including Minneapolis-based HabitAware, the winner of the $50,000 grand prize in the 2018 MN Cup entrepreneurial competition, and the developer of a smart bracelet to make users aware of hair-pulling and other unwanted repetitive behavior.

HabitAware, maker of bracelet that minds annoying habits, wins the Minnesota Cup

October 11, 2018

HabitAware-Keen-StarTribune-Trichotillomania-Dermatillomania
HabitAware got its start two years ago when Aneela Idnani Kumar and her husband, Sameer, set out to use smart-wearable technology to treat an impulse-control disorder known as trichotillomania that involves pulling out one’s hair. She has had “trich” for more than 20 years.

Nine Divisional Winners Named in MN Cup Competition

September 21, 2018

HabitAware (Minority-led, Women-led)—Its wrist-worn wearable called Keen monitors a user’s bad habits to help them kick hair pulling, skin picking, nail biting and other nervous ticks.

The Backstage 100: HabitAware

September 01, 2018

Keen was created out of personal need — Aneela, one of the co-founders, suffered in isolation and shame from a hair pulling disorder (trichotillomania) for over 20 years until, with the increased awareness enabled by Keen, they were able to avoid the behavior.

Business People: Sunday, Aug. 26

August 26, 2018

HabitAware, Minneapolis, was awarded a $300,000 federal research grant from the National Institute of Mental Health to develop and test a wearable device for treating trichotillomania, a disorder that involves compulsive hair pulling.


‘You’ve got this bald spot on the top of your head'

August 24, 2018

Erin Bateman first started pulling out her hair when she was around 13. While she knew it was something other people didn’t do, at first she didn’t think too much about it. But then, friends and family started noticing the effects.

Why It's So Hard to Treat Compulsive Hair Pulling

August 23, 2018

Individuals living with BFRBs often keep their condition a secret, hiding the physical effects with makeup, wigs, and layers of clothing. As a result, many are surprised to learn just how common these disorders are.

Why I Pull My Hair Out

August 22, 2018

Christina Pearson was 14 years old when she started pulling out her hair, creating bald patches on her head. She was taken to a psychiatrist, but in 1970 there was no name for her disorder, and certainly no treatment.


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Sizing Guide

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