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HabitAware Receives $300,000 Grant to Advance W...

Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool...

HabitAware Receives $300,000 Grant to Advance W...

Through a study funded by the grant award, HabitAware will evaluate the feasibility of Keen as an official treatment for trichotillomania. Simultaneously, Keen will be further developed into a tool...

A New Tool to Overcome Skin and Hair Picking Di...

You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious —...

A New Tool to Overcome Skin and Hair Picking Di...

You, she reminds, are who’s really in control. And that’s where Keen comes in. When the bracelet vibrates, it’s bringing the picking compulsion from the subconscious into the conscious —...

How a Hair Pulling Disorder Inspired a Smart Br...

For more than 20 years, Aneela Idnani Kumar hid her hair pulling disorder. Disguising her absent eyebrows with makeup and concealing her isolation with smiles, Idnani Kumar kept her trichotillomania...

How a Hair Pulling Disorder Inspired a Smart Br...

For more than 20 years, Aneela Idnani Kumar hid her hair pulling disorder. Disguising her absent eyebrows with makeup and concealing her isolation with smiles, Idnani Kumar kept her trichotillomania...

MN Cup Celebrates 15th Anniversary

Aneela Idnani, HabitAware co-founder, and Lisa Lavin, Omcare founder and CEO, discuss the MN Cup.

MN Cup Celebrates 15th Anniversary

Aneela Idnani, HabitAware co-founder, and Lisa Lavin, Omcare founder and CEO, discuss the MN Cup.

2019 40 Under 40: Aneela Idnani Kumar, HabitAware

HabitAware Cofounder, Aneela Idnani Kumar, named one of 2019 40 under 40.

2019 40 Under 40: Aneela Idnani Kumar, HabitAware

HabitAware Cofounder, Aneela Idnani Kumar, named one of 2019 40 under 40.

From Advertising to Startup with Aneela Idnani

HabitAware CoFounder, Aneela Idnani joins us to share her journey on making the jump from the Advertising space to the startup world in order to create a successful wearable tech product that helps...

From Advertising to Startup with Aneela Idnani

HabitAware CoFounder, Aneela Idnani joins us to share her journey on making the jump from the Advertising space to the startup world in order to create a successful wearable tech product that helps...

Get more motivation, updates, and inspiration in the HabitAware Newsletter:

  • "Thank you for your faithful emails, they are a source of great motivation for many of us. I actually think of my Keen as a "helper", a unique tool to remind me when I am slipping into my danger zone."
    - L.M.

  • "This newsletter is excellent...I credit the mere existence of this product and the feeling of community fostered by this newsletter, as two of the catalysts that helped free me from my shame and self-loathing in regards to my trichotillomania."
    - D.M.

  • "I won’t unsubscribe. You changed my life. Pull-free for almost 3 months. Thank you for all you do, I haven’t felt this confident in over 10 years."
    - S.M.

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